Social Media 

Class Descriptions: Social Media 

Judging criteria 1-2: Planning/development 15%, Engagement 20%, Quality 20%, Reach 20%, Impact 25% 

• Judging Rubric 

Judging criteria 3: Engagement 20%, Quality 30%, Reach 20%, Impact 30% 

Impact should show how the social media campaign reached the goals outlined or the return on investment.

Social Media 1 | Campaign (Organic) - Materials submitted should document a systematic social media campaign utilizing multiple platforms. Explain how and why this campaign was conceived and how it was implemented. Describe social media platforms, campaign structure and strategy, goals and audiences. Provide analytics including engagement for each post in the campaign, on each platform. Include examples of the various posts included in the campaign. The campaign is organic, has no advertising dollars spent.

Social Media 2 | Campaign (Paid) - Materials submitted should document a systematic social media campaign utilizing multiple platforms. Explain how and why this campaign was conceived and how it was implemented. Describe social media platforms, campaign structure/strategy, goals and audiences. Provide analytics including engagement (engagement totals for the campaign and engagement total breakdown for ads/promoted posts), on each platform. Include examples of the various posts included in the campaign. The campaign is paid, has advertising dollars spent on it.

Social Media 3 | Single Item - Materials submitted should document an individual social media post that is not part of an overall campaign. It can be from any social media platform(s). Describe how and why this post was created, social media platform(s), structure and strategy for the post, goals and audiences. Provide analytics including engagement for the post. If the post was boosted or promoted at all include the amount and length of time.