The Journal of Applied Communications is the premier publication addressing developments in theory, practice and teaching pertaining to agricultural communication. The emphasis of all manuscripts is the exploration of communication processes, producers, messages, products, audiences and/or effects. Articles connecting theory and practice are valued. Scholarly manuscripts submitted to this journal undergo rigorous double-blind peer review.
The Journal of Applied Communications (JAC) publishes original research addressing communication topics related to agriculture, food, natural resources, life and human sciences. Communication is broadly defined to encompass approaches in journalism, strategic communication, public relations, advertising, marketing, visual communication, popular media, outreach, institutional communication and international communication. Additionally, articles that address the scholarship of teaching and learning in agricultural communications are appropriate.
The journal accepts articles that use empirical-analytic, interpretive and historical approaches, as well as research-advancing methodologies. In addition to original research, JAC publishes commentaries - both scholarly and professional - that address pertinent topics and reviews of books, software and other technologies.