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2016 Award of Excellence, Academic Programs
Erica Irlbeck

Erica Irlbeck is an award-winning associate professor at Texas Tech University. Her work has been recognized by the non-Land Grant Agricultural and Renewable Resources Universities, American Association for Agricultural Education-Western Region, and Texas Tech University. Her research has also been recognized on a national scale.

Most recently, Irlbeck led the Agricultural Communications Vision Consortium, a nationwide gathering of agricultural communications faculty members and industry professionals. The consortium was a large-scale determination of skills that agricultural communications graduates should possess as well as a discussion of a national research agenda.

On a local scale, Irlbeck created and gained USDA funding for Picador Creative, an agricultural communications service center staffed by students in the Department of Agricultural Education and Communications at Texas Tech University. The service center is a way to help the interns gain valuable experience outside a classroom setting.

Dr. Irlbeck is a well-published author in the areas of risk and crisis communications, social media, and the scholarship of teaching and learning within the agricultural communications discipline. She has authored or co-authored 23 peer-reviewed manuscripts and 60 conference proceedings. She has secured more than $1 million in grant funding.

Dr. Irlbeck has been an active ACE member since 2007. She served as the Academic Programs Learning Community chair in 2012 and is a member of the Journal of Applied Communications editorial board. She is a regular reviewer for the journal and the ACE research conference.

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