Marketing
Class Descriptions: Marketing
Judging criteria for Marketing 1-2: Integrated strategic plan 25%, Development/execution 50%, Impact 25%
Judging criteria for Marketing 3: Planning/development 15%, Technical quality 20%, Content/script 20%, Production/execution 20%, Impact 25%
Marketing 1 | Marketing Communications Campaign with a budget less than $1,000 (includes all costs associated with printing, duplicating, distributing, etc.).
The submission should:
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Document efforts to promote or market an educational, research or institutional program or product.
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Provide the budget amount and length of time.
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Include an integrated strategic plan that:
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Identifies the target audience(s).
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Identifies the goal(s).
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Includes promotional materials produced (e.g., brochures, sales letters, news releases, ads, PSAs).
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Provides a description of the promotional event(s) and activities completed.
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Outlines an evaluation of the efficacy of the promotional or marketing effort. The evaluation need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the marketing effort.
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Marketing 2 | Marketing Communications Campaign with a budget of $0-1,000 (includes all costs associated with printing, duplicating, distributing, etc). The submission should:
- Document efforts to promote or market an educational, research or institutional program or product.
- Provide the budget amount and length of time.
- Include an integrated strategic plan that:
-
- Identifies the target audience(s).
- Identifies the goal(s).
- Includes promotional materials produced (e.g., brochures, sales letters, news releases, ads, PSAs).
- Provides a description of the promotional event(s) and activities completed.
- Outlines an evaluation of the efficacy of the promotional or marketing effort. The evaluation need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the marketing effort.
Marketing 2 | Marketing Communications Campaign with a budget of $1,000 or above (includes all costs associated with printing, duplicating, distributing, etc). The submission should:
- Document efforts to promote or market an educational, research or institutional program or product.
- Provide the budget amount and length of time.
- Include an integrated strategic plan that:
-
- Identifies the target audience(s).
- Identifies the goal(s).
- Includes promotional materials produced (e.g., brochures, sales letters, news releases, ads, PSAs).
- Provides a description of the promotional event(s) and activities completed.
- Outlines an evaluation of the efficacy of the promotional or marketing effort. The evaluation need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the marketing effort.
Marketing 3 | Single Marketing Item Submissions will be judged on the quality of visual, technological and textual components. The submission should:
- Include a single communications product with a primary marketing or promotional purpose.
- Include an explanation of why this item was created (planning/development).
- Describe the resulting impact of the product (post-analysis).
A submission may include but is not limited to publications, news releases, radio spots, video news releases, websites, CDs and DVDs.
Marketing 4 | Internal Marketing and Communications (for internal marketing materials, including but not limited to newsletters, reports and presentations).
The submission should:
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Document efforts to promote or market an educational, research or institutional program or product.
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Provide the budget amount (if any).
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Include an integrated strategic plan that:
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Identifies the target internal audience(s) (faculty, staff, students, administrators, others).
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Identifies the goal(s).
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Includes promotional materials produced.
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Outlines an evaluation of the efficacy of the promotional or marketing effort. The evaluation need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the marketing effort.
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Marketing 5 | Organic Marketing Communications Campaign
The submission should:
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Document efforts to promote or market an educational, research or institutional program or product.
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Include an integrated strategic plan that:
-
-
Identifies the target audience(s).
-
Identifies the goal(s).
-
Includes promotional materials produced (e.g., brochures, sales letters, news releases, ads, PSAs).
-
Provides a description of the promotional event(s) and activities completed.
-
Outlines an evaluation of the efficacy of the promotional or marketing effort. The evaluation need not be complicated or formal, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the marketing effort.
-