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Marketing Relations

Class Descriptions: Marketing 

Judging for Marketing 1-2:
Integrated strategic plan 25%
Development/execution 50%
Impact 25%

Judging for Marketing 3:
Planning/development 15%
Technical quality 20%
Content/script 20%
Production/execution 20%
Impact 25%

Marketing 1 | Marketing communications campaign with budget under $1,000 (includes all costs associated with printing, duplicating, distributing, etc). Materials submitted should document efforts to promote or market an educational, research or institutional program or product. Materials submitted must include an integrated strategic plan that identifies the target audience(s) and goals; promotional materials produced (e.g., brochures, sales letters, news releases, ads, PSAs) and/or a description of the promotional event(s) and activities completed; and an evaluation of the efficacy of the promotional or marketing effort. The evaluation need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the marketing effort.

Marketing 2 | Marketing communications campaign with budget of $1,000 or above (includes all costs associated with printing, duplicating, distributing, etc). Materials submitted should document efforts to promote or market an educational, research or institutional program or product. Materials submitted must include an integrated strategic plan that identifies the target audience(s) and goals; promotional materials produced (e.g., brochures, sales letters, news releases, ads, PSAs) and/or a description of the promotional event(s) and activities completed; and an evaluation of the efficacy of the promotional or marketing effort. The evaluation need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the marketing effort.

Marketing 3 | Single marketing item. Entries include a single communications product with a primary marketing or promotional purpose. Include an explanation of why this item was created (planning/development) and the resulting impact of the product (post-analysis). Entries also will be judged on quality of visual, technological and textual components. Entries may include but are not limited to publications, news releases, radio spots, video news releases, websites, CDs and DVDs.


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