|
Media Relations Made Easy in the Big Easy was an
ACE superworkshop
coordinated by the Media Relations and
Writing SIGs
in New Orleans in September 2003.
Although you're too late to participate
in the workshop, you still can benefit from the two years of
planning that
went into that event by purchasing a copy of the
Media Relations Made Easy Training Guide.
That comprehensive notebook is the work of
ACE colleagues and is designed to
help you conduct more effective media relations training for your
administrators, faculty, staff and others.
It contains more than 200 pages of information and seven
complete educational modules on such topics as why media work is important,
what to do when media call, writing news releases and columns,
getting to know the media, special considerations for TV / interview
tips and strategies, keeping crises contained / crisis
communication and how to communicate about controversial issues. It
also contains supporting materials, such as a videotape, PowerPoint presentations, teaching
outlines and fact sheets, to help in conducting training
sessions.
At only $75 for the complete training
guide (plus $10 shipping and handling), it's quite a bargain.
And the proceeds go to the Media Relations SIG to help bring in
top-quality speakers and to support future events such as this
workshop.
For more
details on the Media Relations Made Easy Training Guide, click here.
For ordering
information, click here. |
