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E-Mail Marketing SIG Members

Howdy! Here is the Marketing SIG's newsletter, complete with SIG business stuff, marketing/PR book reviews, article summaries, and upcoming conferences and seminars to help you keep up with the latest trends and happenings without tons of reading. Since everyone belongs to different organizations and reads and subscribes to different books and journals, please submit your own reviews and briefs so we have a wider diversity than just the books and magazines I read. Also, don't forget you can find this newsletter, along with other marketing resources, on our SIG's Web site at http://agprogram.tamu.edu/ace/marketing. Lynette

CONTENTS
* Officers Wanted
* Welcome, Dennis
* Marketing Conference
* Resources for Your Environmental Stories
* Tips for Getting Your PSAs Broadcast
* Basics of Integrated Marketing Communications
* Upcoming Conferences/Seminars ________________________________________________________________

Officers Wanted
We have two officer positions open for 2001-02: vice chair and vice chair-elect. This is a great opportunity for those of you who need national activities to put on your resume/vita, helping you get promoted in your organizations (along with a pay raise, we hope!). SIG duties will be split up among all three officers, including Ami Neiberger who will be chair. These duties include maintaining the Web site, writing periodic newsletters such as this one, completing reports, and helping to plan marketing programs for the ACE international conference and other special conferences. If you are interested, please e-mail me your name and the position you'd like to have by March 30. ________________________________________________________________

Welcome, Dennis!
Please welcome our newest SIG member, Dennis Murphy, murphydj@missouri.edu, from the University of Missouri. Here's his bio: "I've come to extension following 15 years of freelancing illustration and design. My background is from art rather than journalism (BFA, 1985 from the University of Missouri/Columbia) and I am very interested in images and how they impact the viewer. I specialize in creating visual analogies that invite, explain, and inspire. After working alone for many years, it is a joy to experience the comradery and stimulation that a publications group provides. Current projects include Web site construction for environmental quality, IPM (Integrated Pest Management) campaign design, and classroom curricula." ________________________________________________________________

Marketing Conference
OK, here's another plea for people to serve on a committee to plan an ACE-sponsored conference on marketing. I was thinking if we start planning now, we could probably have the conference in October or November 2001. The location could be in a major, central city like Kansas City, St. Louis, Chicago, New Orleans or Dallas that has inexpensive airfare and has plenty of PR/marketing professionals to use as presenters. If you're interested on serving on this committee, please e-mail me now. We've been talking about this conference for a very long time so let's show what our SIG is made of and let's walk the walk! ________________________________________________________________

Resources for Your Environmental Stories
The March 5, 2001 issue of PR Week contains a good article that lists sources and reporters to place your environmental stories: Marla Cohen, Los Angeles Times; Richard Harris, National Public Radio; Natalie Pawelski, CNN; and Eric Pianin, The Washington Post. Some Internet news sites that have environmental sections include the Environmental News Network (http://www.enn.com/); High Country News (http://www.hcn.org/); Lycos Environment News Service (http://www.ens.lycos.com/); and MSNBC Environment News (http://www.msnbc.com/news/environment_front.asp) ________________________________________________________________

Tips for Getting Your PSAs Broadcast
An article in the March 5 issue of PR Week says that to succeed in the world of cause-related marketing, your public service announcements must be provocative, well-produced, and comprehensively pitched. Some specific tips: Conduct market research and hold focus groups to gauge how your audience reacts. Make sure you create multiple spots of varying length – 10, 30, and 60 seconds to meet slot requirements. Your PSA better look great because it most likely will be flanked by professionally made commercials. Make all your PSAs and related information available on the Internet (see the Ad Council's Web site at http://www.adcouncil.org/). Compile an extensive list of all appropriate outlets, including the contact person. Develop relationships with public service directors by keeping tabs on their professional organizations, such as the National Broadcast Association for Community Affairs, as a way to develop contacts. Every PSA delivered needs to be accompanied by detailed contact and support information. ________________________________________________________________

Basics of Integrated Marketing Communications
For those of you new to marketing communications, you may want to buy CASE's Integrated Marketing Communication: A Practical Guide to Developing Comprehensive Communication Strategies. This is one of the few books that focuses on marketing in a higher education setting. The book focuses on integrating university communications but you can adapt the ideas presented to your college or agency. You'll learn the basics of an integrated marketing communications plan, a visual identity system, an effective internal communications program, a crisis communications plan, a strategic message-driven media relations plan, special events coordination, integrated publication strategies, integrated advertising campaigns, and effective Web sites. This is a good reference to have on your book shelf. You can purchase the book at http://www.case.org/books. ________________________________________________________________

Upcoming Conferences/Seminars

April
Campaign Communications That Work
Nashville, TN April 5-6, 2001
Sponsored by CASE (http://www.case.org/training)

Mystery, Mastery and The Muse: An ACE Writing Workshop
Ames, IA
April 22 - 24, 2001
http://www.idea.iastate.edu/ace/

May
The Art of Getting Attention
Washington, DC
May 14-15, 2001
Sponsored by the Ad Council (http://www.adcouncil.org)

Institute for Integrated Marketing
New Orleans, LA
May 23 -25, 2001
Sponsored by CASE (http://www.case.org/training)

June
International Association of Business Communicators International Conference
New York, NY
June 24-27, 2001
http://www.iabc.org

July
ACE/NETC Meeting
Toronto July 28-Aug. 1, 2001
http://www.ifas.ufl.edu/~conferweb/acenetc/

October
Public Relations Society of America International Conference
Atlanta, GA
Oct. 27-30, 2001
http://www.prsa.org/calendar.html

November
Symposium for the Marketing of Higher Education
Denver, CO
Nov. 11-14, 2001
Sponsored by the American Marketing Association (http://www.ama.org/events)