Marketing Personnel at Member Institutions

Archive of Listserv Discussions

Marketing Resources
on the Web

Professional
Development Opportunities

Award of Excellence/
Critique and Award Winners

SIG Reports/
Newsletters

Sample Marketing Position Descriptions

E-Mail Marketing SIG Members

Howdy! This is the last Marketing SIG newsletter I'll be sending you as SIG chair. I've enjoyed the position and appreciate all of you who participated in online discussions, e-mailed feedback, and volunteered for miscellaneous tasks and committees. You've made my job easier (and fun!), and your enthusiasm and energy has really strengthened the SIG. Thanks! Lynette

CONTENTS
* New Officers
* SIG Business Meeting
* Marketing Conference
* SIG July Report
* Book Titles
* Upcoming Conferences/Seminars ________________________________________________________________

New Officers
Thanks to Elizabeth Gregory, Texas A&M University, and Kathy Reiser, University of Illinois, for graciously volunteering to serve as vice-chair and vice-chair elect, respectively, for the upcoming year. Along with Ami Neiberger, University of Florida, serving as chair, I'm confident these folks will take our SIG to places we haven't even imagined! ________________________________________________________________

SIG Business Meeting
Just a reminder that the Marketing SIG business meeting in Toronto will be 2:15 p.m. - 3 p.m. Monday, July 30. It doesn't conflict with any other SIG meeting, so I hope a big portion of our more than 150 SIG members will attend. The main agenda item: brainstorming topic ideas and presenters for our Spring 2002 marketing conference. ________________________________________________________________

Yes, I Said Marketing Conference!
Thanks to the 20 or so folks who responded to Ami's plea for committee volunteers, we now have a conference planning committee. Yeah! We're looking at scheduling the conference sometime in February or March 2002 in a southern U.S. city that's easy and inexpensive to fly in and out. Again, thanks to these folks for stepping up to the plate: Mary Ellen Bell, University of Wisconsin; Rick Bogren, LSU; Wendy Douglass, Colorado State; Bob Furbee, Kansas State; Danny Gardner, Mississippi State; Dennis Hinkamp, Utah State; Paul Lee, Oklahoma State; Bill Loftus, University of Idaho; Ellen Maurer, University of Wisconsin; Dave McAllister, USDA CSREES/CTDE; Christie Phillips, National 4-H Council; Owen Roberts, University of Guelph; Linda Sleichter, Kansas State; Charlie Stott, Virginia Tech; Aimee Viniard-Weideman, University of Minnesota; Carol Whatley, Auburn University; and Jane Wolf Brown, Purdue University. If you can't make the brainstorming session in Toronto, please e-mail your topic and speaker ideas to the committee's listserv at marketingworkshop@www.aceweb.org ________________________________________________________________

SIG July Report
You can see the SIG report we submitted to the ACE leadership at http://agprogram.tamu.edu/ace/marketing/news/july01report.htm ________________________________________________________________

Book Titles
I bought these for our Texas A&M Ag Communications library but haven't had a chance to read them yet, but they sound good:
- Hands-On Social Marketing: A Step-By-Step Guide by Nedra Kline Weinreich
- Value-Added Public Relations: The Secret Weapon of Integrated Marketing by Thomas L. Harris
If you've read these books or have other books to recommend, please e-mail your thoughts to the Marketing SIG listserv: ace_mkt_sig@www.aceweb.org ________________________________________________________________

Upcoming Conferences/Seminars

July
ACE/NETC Meeting
Toronto
July 28-Aug. 1, 2001
http://www.ifas.ufl.edu/~conferweb/acenetc/

August
CASE Summer Institute in Communications and Marketing
Duke University - Durham, North Carolina
August 1 - 5, 2001
http://www.case.org/conferences/summer/cm.htm

October
Public Relations Society of America International Conference
Atlanta, GA
Oct. 27-30, 2001
http://www.prsa.org/calendar.html

November
Symposium for the Marketing of Higher Education
Denver, CO
Nov. 11-14, 2001
Sponsored by the American Marketing Association (http://www.ama.org/events)

You can access dozens of marketing/public relations resource and organizational Web sites via the Marketing SIG Web site at http://agprogram.tamu.edu/ace/marketing