ACE Marketing SIG

Marketing Resources

Organizations || General Marketing || Higher Education Marketing || Advertising || Media Marketing Information  || Demographics & Marketing Research || Vendors & Sources || Public Relations & Strategic Communications || Social Marketing

Organizations

• Agricultural Communicators in Education
• American Advertising Federation
• American Marketing Association
• Association for Education in Journalism and Mass Communications
• Council for the Advancement and Support of Education
• International Association of Business Communicators
• Learning Resources Network (LERN)
• Marketing Research Association
• National Agri-Marketing Association
• National Press Club
• Public Affairs Council
• Public Relations Society of America
• Publishers Marketing Association

General Marketing

• Advertising World
  Great resource on all aspects of marketing/advertising
• American Demographics Marketing Tools
• Larry Chase's Web Digest for Marketers
• /MouseTracks/ - Marketing Activities and Resources
• Abbott Wool's Market Segment Resource Locator
• World Opinion: The World's Market Research Site
• Personalization.Com

Higher Education Marketing

• Higher Education Marketing Resource (Bob Topor)
• Lipman Hearne
• The Chronicle of Higher Education

Advertising

• Advertising Age
• Advertising Council
• Advertising World
  Great resource on all aspects of marketing/advertising

Media Market Information

• Magazine Data
• Media Mark Research Inc
• MediaPost
• Nielsen Media Research
• Standard Rate and Data Service (Essential for buying advertising space)
• U.S. All Media Jumpstation

Demographics/Market Research

• American Demographics Magazine
• Business Intelligence Center (SRI Consulting)
• Demography & Population Studies
• Federal Resources for Educational Excellence
• The Knowledge Base: On-Line Research Methods Textbook
• Gallup Organization
• Gateway to Federal Information/GPO Gate
• National Center for Educational Statistics
• Questionnaire Design & Analysis: A Workbook
• Quirk's Marketing Research Review
• RefDesk.Com
• Sixty Five Plus in the United States
• Tilburg University Marketing & Marketing Research
• U.S. Census Bureau
• U.S. Census Bureau - Stastical Abstract of the U.S.
• Zoomerang: Create Surveys and Get Feedback

Promotional Items & Services/Premiums: Vendors, Sources

• Advertising World, Promotional Items
• IDEA Marketing
• PromoMart: Promotional Planning/Holiday Calendar
• Value Marketing

Public Relations/Strategic Communications

• Ag Communications Documentation Center
• National PR Network
• Online Public Relations
• PR-Education.Org
• PR Place
• PR Week

Social Marketing

• Advertising World, Social Marketing
• A to Z of Social Marketing Resources/Novartis Foundation
• HIV Insite/National Minority AIDS Council/Social Marketing Campaign
• Indiana Prevention Resource Center/Planning a Social Marketing Campaign
• Ontario Prevention Clearinghouse/Our Communities Issue 44: Social Marketing
• Prevline, Prevention Online: Social Marketing Info
• Social Marketing Network
• Social Marketing Place, Weinreich Communications

Do you know of other sites to which we should link? Email Linda Sleichter to get them posted.

.

Thanks for visiting our Marketing SIG home page. Please let us know if you have any suggestions or comments by mailing lsleicht@oznet.ksu.edu