Marketing Personnel at Member Institutions

Archive of Listserv Discussions

Marketing Resources
on the Web

Professional
Development Opportunities

Award of Excellence/
Critique and Award Winners

SIG Reports/
Newsletters

Sample Marketing Position Descriptions

E-Mail Marketing SIG Members

Other Marketing Resources

Organizations

• Agricultural Communicators in Education

• American Advertising Federation

• American Marketing Association

• Association for Education in Journalism and Mass Communications

• Council for the Advancement and Support of Education

• International Association of Business Communicators

• Learning Resources Network (LERN)

• Marketing Research Association

• National Agri-Marketing Association

• National Press Club

• Public Affairs Council

• Public Relations Society of America

• Publishers Marketing Association

General Marketing

• Advertising World
  Great resource on all aspects of marketing/advertising

• American Demographics Marketing Tools

• Larry Chase's Web Digest for Marketers

• /MouseTracks/ - Marketing Activities and Resources

• Abbott Wool's Market Segment Resource Locator

• World Opinion: The World's Market Research Site

• Personalization.Com

Higher Education Marketing

• Higher Education Marketing Resource (Bob Topor)

• Lipman Hearne

• The Chronicle of Higher Education

Advertising

• Advertising Age

• Advertising Council

• Advertising World
  Great resource on all aspects of marketing/advertising

Media Market Information

• Magazine Data

• Media Mark Research Inc

• MediaPost

• Nielsen Media Research

• Standard Rate and Data Service (Essential for buying advertising space)

• U.S. All Media Jumpstation

Demographics/Market Research

• American Demographics Magazine

• Business Intelligence Center (SRI Consulting)

• Demography & Population Studies

• Federal Resources for Educational Excellence

• The Knowledge Base: On-Line Research Methods Textbook

• Gallup Organization

• Gateway to Federal Information/GPO Gate

• National Center for Educational Statistics

• Questionnaire Design & Analysis: A Workbook

• Quirk's Marketing Research Review

• RefDesk.Com

• Sixty Five Plus in the United States

• Tilburg University Marketing & Marketing Research

• U.S. Census Bureau

• U.S. Census Bureau - Stastical Abstract of the U.S.

• Zoomerang: Create Surveys and Get Feedback

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Promotional Items & Services/Premiums: Vendors, Sources

• Advertising World, Promotional Items

• IDEA Marketing

• PromoMart: Promotional Planning/Holiday Calendar

• Value Marketing

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Public Relations/Strategic Communications

• Ag Communications Documentation Center

• National PR Network

• Online Public Relations

• PR-Education.Org

• PR Place

• PR Week

Social Marketing

• Advertising World, Social Marketing

• A to Z of Social Marketing Resources/Novartis Foundation

• HIV Insite/National Minority AIDS Council/Social Marketing Campaign

• Indiana Prevention Resource Center/Planning a Social Marketing Campaign

• Ontario Prevention Clearinghouse/Our Communities Issue 44: Social Marketing

• Prevline, Prevention Online: Social Marketing Info

• Social Marketing Network

• Social Marketing Place, Weinreich Communications