High standards of quality in all our work.

Honesty, integrity, accuracy, and fairness in our relationships with clients and colleagues.

The rights of free speech and free press.

Diverse cultures and backgrounds and the richness they contribute to our profession and organization.

Fair, open, and equitable treatment of all people.

Practices to ensure conflicts of interest do not influence the quality and integrity of our work and that when such conflicts occur they are disclosed to our audiences.

Ongoing cooperation and collaboration between academic professionals and communication practitioners.

Research in communication theory and practice that adds to the body of knowledge about our profession.

Mentoring support among our membership and for our discipline's student organizations.

Career-long learning to sustain our professional growth and development.

Our important role in advancing the public's knowledge and understanding of agriculture, natural resources, and life and human sciences.