The Use of Radio in Arkansas for
Agricultural Information
Raymond W. Barclay, Jr.
Radio stations in Arkansas gave good marks to an agricultural program produced by the University of Arkansas. The study was conducted to evaluate the interest and use of a weekly radio program on agricultural research, by participating radio stations. Twenty-four (60%) of the stations returned questionnaires, and 17 (74%) of the respondents indicated that they would like to receive more than one program each week. Concerning program length, more than 50 % of the stations responding preferred programs between 4 and 5 minutes, and only one station wanted a program less than a minute.
Raymond W. Barclay, Jr., is Resident Director of International Studies and Global Marketing Support Services based in Edinburgh, Scotland, for the University of Arkansas Institute for International Agriculture. He was formerly head of agricultural publications for the University of Arkansas Agricultural Experiment Station and served for 14 years as producer and host of the weekly radio program, What's New in Agriculture. He has been a member of ACE since 1978.
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