Disseminating News Releases by
Clip Sheets: Sometimes the
Old Ways Still Work
Robert E. Thomas
In an era of electronic information delivery, this article examines the effectiveness of a low cost clip sheet produced since l920 as a way of providing Missouri-based media news and feature stories about the University of Missouri College of Agriculture, Food and Natural Resources. A one-time mail survey provided data indicating this simple, low-tech approach still is an effective means to place story material in daily and weekly newspapers as well as in electronic media and magazines.
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