Graduate Education in Agricultural Communication: The Need and Role
Kristina M. Boone
Curtis E. Paulson
R. Kirby Barrick
Is there a need for graduate studies in agricultural communication? If so, what is the role of this education? This study asked opinion-leading professional practitioners and academicians these questions. Both populations gave the 'need' and 'role' variables positive ratings. Within the need variable, professional proficiency was rated highly by both populations. Training in research, teaching and technical skills was rated higher by academicians. Within the role variable, both populations gave moderately high ratings for communication systems, communication skills, and human relations education. Responses to open-ended questions strongly recommended that graduate programs should be flexible and tailored to each student.
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