Print and Television News Components of Agricultural Communications Programs at Land-Grant Universities
Ricky Telg
In 1991 and 1992, separate studies were conducted on television and print news components of agricultural communications programs at land-grant universities. The studies sought to determine the personnel and financial resource commitment to each of them, the types and natures of the projects produced, how audiences were defined, and answers relating to production, distribution, marketing, equipment and demographics. This article compares results from the two studies and should result in a clearer picture of the news output of agricultural communications departments.
Among the findings: print and television news components employed a small number of professional staff members but employees turned out a great deal of print or video stories; audience definition seemed largely based on geography; the U.S. Postal Service was the news story distribution system of choice; and most of the stories produced were features concerning agriculture and closely related topics.
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