Use of Electronic Transmission by Agricultural Communications News Units
Marlene A. Fritz
Agricultural communications units in all 50 states were surveyed as to their use of electronic transmission of news releases, either computer-to-computer or via posting to electronic bulletin boards. The study focused on both the extent to which electronic transmission is being practiced and on Extension news professionals' assessments of its effectiveness and costs. The results revealed that 54 percent of Extension news offices are transmitting news computer-to-computer, 22 percent are posting to university or Extension bulletin boards, and 16 percent are uploading to bulletin boards sponsored by other organizations. While costs are rarely tracked, 81.5 percent of computer-to-computer transmitters and 41.2 percent of electronic bulletin board users indicated that news releases used by media increased slightly or greatly.
Only abstracts are currently available online for issues of the Journal published during 1993. For information on obtaining print copies of the Journal check out our subscription information.