Useful Water Quality Information Sources: The Farmers' Point Of View
Thomas H. Bruening
Since water quality has become a national priority for research and extension, little has been known regarding farmers' use of information sources. The focus of this study was to get farmers to indicate their communication needs regarding this topic through the focus group technique.
The findings indicate that education dealing with water quality should be delivered to farmers with their active involvement. Farmers prefer to read about activities prior to attending meetings and events. Effective communication strategies need to be developed to bring farmers around to an environmental perspective. Farmers trust Soil Conservation Service, adult educators and other farmers regarding water quality while they question the motives of fertilizer dealers.
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