Impact Of Communication And
Innovation Variables On Adoption
Of Sustainable Agricultural Practices
Adewale J. Alonge
Robert A. Martin
Groundwater non-point source contamination with agricultural chemicals from conventional high-input agriculture has become one of the major environmental concerns of the 1990s. A mailed questionnaire was used to collect data from selected Iowa young farmers regarding the sources from which they obtain information about low-input sustainable agricultural practices, and how they perceive these practices in terms of their compatibility, complexity, and profitability. Mass media sources were identified as the most frequent and useful sources of LISA information, while government agencies such as the Cooperative Extension Service was perceived as not doing enough to provide necessary information. Farmers' perceptions of innovations' compatibility and access to information were the best predictors of LISA's adoption.
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