From Budgets To Video News Releases: Television News Components In Agricultural Communications Programs At Land-Grant Universities

James Booth
Ricky W. Telg
Edward J. Smith
Don E. Tomlinson

The 133-item questionnaire was designed to learn, first, whether a given agricultural communications department had a television news component (TNC); and, for those that did, the resource commitment to each of them, the types and natures of the projects produced, how audiences were defined, and answers relating to production, distribution, marketing, equipment and demographics. The survey was mailed to all 52 departments of agricultural communications at the land-grant universities (all 50 states plus Puerto Rico and the Virgin Islands). The return rate was 100 percent. Among the findings, only half of departments of agricultural communications had a TNC and less than one-third of the projects completed were on the topic of agriculture. Demographics of audiences were not targeted, but population and geographic characteristics of audience locations were targeted.
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