Lessons Learned In Distributing
Videotapes In Demand
John R. Brooks
The Louisiana State University Agricultural Center developed a series of videotapes on farm-raised alligators, catfish, crawfish, and redfish, using special state grant funds. The organization decided to sell the tapes; nearly 300 have been sold to date throughout the U.S. and the world. The author learned that such a distribution effort can be successful if a publicity plan is developed, involving a number of people; if an outside contractor with the capacity for making many copies is used; if tax laws are considered in formulating prices for the tapes; and if special provisions are made for international customers. The organization will also develop an international reputation as a reliable source of information if the materials are marketed correctly.
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