International Agricultural
Communicators For The 1990s
Theodore Hutchcroft
International agricultural communicators are facing both new opportunities and major challenges during the 1990s. While agriculture is the dominant way of life in the world, farmers and their families are confronted with changing social, economic, technological, and environmental issues and shifts in official policies. The article reviews some of the anticipated conditions as well as obstacles for agricultural research and Extension systems. The author cites ways that agricultural communicators can help resolve these domestic and global issues, urging them to be good communication professionals and actively involved in international programs so they can better serve their audiences and their employing institutions.
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