An Overview of Agricultural Communications Programs and Curricula

Ann Reisner


Agricultural communications faculty and administration must periodically reexamine programs and curricula. A survey of 30 universities examined current program structure and curricular requirements in agricultural communications programs. The study found that the programs' most predominant characteristic is variety. Four different types of administrative units in colleges of agriculture, liberal arts, and humanities, offer agricultural communications majors. Agricultural curricular requirements vary from highly prescribed to no specific required agricultural courses. All schools require a core communications curriculum plus electives. The program requirements closely parallel professionals' curricular preferences, but fall short of recent curricular recommendations by agricultural deans and directors.
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