Journal of Applied Communication,Index by Subject

Journal of Applied Communications

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ACE

A Brief History of ACE. Carnahan, 84(3) 7-19. (see Professional Organizations)
ACE Membership: A Benchmark Study. White, 91(3-4) 57-78. (see Professional Organizations)
Influence of Involvement, Institutional Affiliation, and Geographic Location on Membership Retention in Voluntary Professional Organizations. White, 89(3) 39-55. (see Communication Research, Professional Organizations)
Making of 'Pulp Feathers', The. Meyer, 86(3) 37-40. (see Writing)
New Directions for ACE. Forte, 74(2) 33-36. (see Professional Organizations)
Organizational Satisfaction and Participation: ACE Members Speak Out. Donnellan, 84(4) 23-39. (see Professional Organizations)
Perceptions of a Master of Science Degree in Agricultural Communication by Agricultural Communicators in Education (ACE): A National Study. Wilson, 75(2) 21-29. (see Agricultural Communications, Professional Organizations)
Who Is an ACE Member? Results From a 2005 ACE Member Survey. McGovney-Ingram, 90(3) 49-60. (see Communications Research)

ACCESSIBILITY

Accessibility Regulations and Tips for Reaching Older Adults and People with Disabilities. Newman, 90(4) 9-17. (see Audiences)

ACCOUNTABILITY

Accountability, Information and Communications Systems (AICS): Washington State's Approach to Accountability Reporting. Duncan, 85(2) 7-20. (see World Wide Web)
Adroit Accountability or Keeping a Step Ahead. Richardson, 83(3) 20-29. (see Extension Agents/Extension Services)
Are You Being Served? Gauging Customer Service. Boone, 82(3) 7-19. (see Agricultural Communications, Extension Agents/Extension Services)
Developing and Communicating Effective Program Success Stories for Enhanced Accountability. Richardson, 83(4) 7-22.
Effect of Labeling Genetically Modified Food on Perceptions of Accountability, The. Irani, 88(1) 29-42. (see Biotechnology, Communication Research)

ADMINISTRATORS

Biotechnology: The Future as Viewed by Land-grant University Administrators. Anderson, 76(1) 19-23.
Creative Work Environment: Manager and Employee Perceptions of Factors that Influence Creativity Within Land-Grant Communicators Units. Whaley, 78(3) 1-15. (see Agricultural Communications, Work Environment)
Department Head Perceptions of the Need for Distance Education in the Agricultural Sciences. Bowen, 79(1) 1-12. (see Teaching/Educational Methods)
Enhancing Professionalism in Academic Agricultural Communications Programs: The Role of Accreditation. Tucker, 86(1) 28-50. (see Agricultural Communications)
Musical Chairs: Preparing Extension Communication Units for Inevitable Change. Herring, 90(3) 9-16. (see Communications Planning, Extension Agents/Extension Services)
Settle for More. Sigurdson, 89(1) 51-53. (see Employment)

AGRICULTURAL COMMUNICATIONS

Agricultural Communication Efforts During the Florida Medfly Infestations of 1997 and 1998. Telg, 85(1) 7-23. (see Environment, Risk/Crisis Communications)
Approach to Including Ethics in Agricultural Communications Teaching. Hays, 74(2) 9-13. (see Ethics, Teaching/Educational Methods)
Are You Being Served? Gauging Customer Service. Boone, 82(3) 7-19. (see Accountability, Extension Agents/Extension Services)
Bridging Borders: Organizing Short-Term Agricultural Communication Exchange Programs. Rhoades, 90(2) 17-27. (see Teaching/Educational Methods)
Change and the Agricultural Communicator: Electronic Dissemination of Extension Information. Beck, 78(1) 1-10. (see Technology)
Communicating with Farmers About Environmental Issues. Bruening, 75(1) 34-41. (see Agriculture/Producers)
Communication Preferences of Politically Active Agricultural Leaders. Telg, 89(2) 7-20. (see Agriculture/Producers)
Communications Challenges in a Smaller World. Richardson, 74(2) 14-20. (see Technology)
Communications Methods Used by Agricultural Extension Agents. Bouare, 74(1) 1-7. (see Newspapers, Television, Writing)
Communicator Roles in Third World Development. Agunga, 77(1) 26-39. (see Third World)
Communicators As Architects of Change. King, 87(1) 39-41. (see Extension Agents/Extension Services)
Course Work Offered in Agricultural Communication Programs. Reisner, 74(1) 18-25. (see Teaching/Educational Methods)
Creative Work Environment: Manager and Employee Perceptions of Factors that Influence Creativity Within Land-Grant Communication Units. Whaley, 78(3) 1-15. (see Administrators, Work Environment)
Critical Thinking Dispositions of Agricultural Communications Students. Bisdorf-Rhoades, 89(1) 25-34. (see Teaching/Educational Methods)
Developing an International Framework and Agenda for Agricultural Communications Research. Doerfert, 91(3-4) 7-21. (see Communication Research, International Communication)
Developing Public Relations Curricula in Agricultural Communications. Sitton, 89(3) 23-37.(see Public Relations, Teaching/Educational Methods)
Emerging Model for a Farmer Information and Advisory Service for Russia, An. Mikhailenko, 86(4) 17-29. (see International Communication)
Enhancing Professionalism in Academic Agricultural Communications Programs: The Role of Accreditation. Tucker, 86(1) 28-50. (see Administrators)
Examination of the Ethical Issues Facing Agricultural Communicators In Seven Agricultural Communication Organizations. Oliver, 79(3) 12-27. (see Ethics, Professional Organizations)
Extension on the Brink - Meeting the Private Sector Challenge in the Information Marketplace. Boehlje, 82(3) 21-35. (see Extension Agents/Extension Services, Marketing)
From Budgets to Video News Releases: Television News Components In Agricultural Communications Programs at Land-Grant Universities. Booth, 76(2) 9-18. (see News Releases, Television)
Getting Serious About Diversity: Reaching Out to Historically Black Colleges and Universities. Donnellan, 88(3) 33-45. (see Diversity)
Graduate Education in Agricultural Communication: The Need and Role. Boone, 77(1) 15-25. (see Teaching/Educational Methods)
Identifying Extension Information Delivery Methods for Environmental Issues. Rollins, 75(2) 1-9. (see Environment, Mass Media, Teaching/Educational Methods)
Influences on Professional Behavior of Agricultural Communications Staff. Diel, 79(2) 25-34. (see Work Environment)
Integrating Critical Thinking Into Agricultural Communications Curricula. Telg, 89(3) 13-21. (see Teaching/Educational Methods)
International Agricultural Communicators for the l990s. Hutchcroft, 75(1) 8-15. (see International Communication)
Iowa Corn and Soybean Producers’ Use of Communication Channels. Licht, 90(4) 19-38. (see Extension Agents/Extension Services, Focus Groups/Forums)
It Takes Two: Public Understanding of Agricultural Science and Agricultural Scientists' Understanding of the Public. Lundy, 90(1) 55-68. (see Media Relations)
Metro News Journalists Critique Food Biotechnology. Vestal, T., 83(2) 22-34. (see Biotechnology, Journalism)
Opinions of Practitioners Concerning Curricular Requirements of Agricultural Communication Students at the University of Florida. Sprecker, 82(1) 31-42. (see Teaching/Educational Methods)
Overview of Agricultural Communications Programs and Curricula. Reisner, 74(1) 8-17.
Perception Change in Rice Pest Management: A Case Study of Farmers' Evaluation of Conflict Information. Heong, 81(2) 3-17. (see Agriculture/Producers)
Perceptions of a Master of Science Degree in Agricultural Communication by Agricultural Communicators in Education (ACE): A National Study. Wilson, 75(2) 21-29. (see ACE, Professional Organizations)
Print and Television News Components of Agricultural Communications Programs at Land-Grant Universities. Telg, 77(1) 9-14. (see Magazines, Television, Writing)
Print News Components in Agricultural Communications Programs at Land-Grant Universities. Smith, E., 78(2) 32-47. (see Magazines, Writing)
Recovery Plan Awareness Among South Florida Land-Use Decision-Makers. Sinclair, 89(2) 21-35. (see Environment)
Reply to Doerfert: A Call to ‘Skate’ with Caution. Tucker, 88(4) 55-57.
Roaming the Changing Theoretical Landscape of Agricultural Communications. Evans, 90(1) 15-32. (see Communication Research)
Selected College Students' Knowledge and Perceptions of Biotechnology Issues Reported in the Mass Media. Wingenbach, 86(3) 7-23. (see Biotechnology, Mass Media)
Southern Agricultural Communications Undergraduate Programs: A Survey. Weckman, 84(4) 41-50.
Survey on Use of Quotes by Agricultural Communicators. Rost, 77(2) 12-17. (see Writing)
Sustainability of Scientific Journals in the Developing World With Special Reference to Bangladesh. Ahmed, H., 83(4) 23-42. (see Third World)
Then and Now: An Eight-Year Look at the U.S. Land-Grant University Agricultural Communications Profession, 1987-1995. Thomas, 80(2) 26-34.
Use of Electronic Transmission by Agricultural Communications News Units. Fritz, 77(1) 1-8. (see Teaching/Educational Methods, Technology)
What Are Agriculture Industry Professionals Trying to Tell Us? Implications for University-Level Agricultural Communications Curricula. Doerfert, 90(3) 17-32. (see Teaching/Educational Methods)
Who Controls the Message? Vacin, 77(2) 24-30.
'Who's Out There?' - Strengthening Internet Communication for Agriculture Through Consideration of Audience Dimensions and User Needs. Emery, 83(1) 27-41. (see World Wide Web)

AGRICULTURAL RESEARCH PROJECTS

Assessment of Learner Outcomes As a Model for Evaluation of Distance Education. Laughlin, 82(4) 7-21. (see Assessment, Distance Education, Learning)
Disseminating Crop Variety Trial Results Via Agricultural Newspaper Supplements. Fett, 79(2) 15-24. (see Newspapers)
Impact of Communication and Innovation Variables on Adoption of Sustainable Agricultural Practices. Alonge, 76(2) 34-42. (see Communication Research)
Measuring the Impact on Farmers of Agricultural Radio and Television Programs in Southwest Nigeria. Yahaya, 86(3) 24-36. (see Communication Research, Radio, Television)
Perceptions of Iowa Beginning Farmers Toward the Delivery of Education. Trede, 82(4) 22-33. (see Teaching/Educational Methods)
Potential of Using Educational Technologies to Meet the Needs of Agriculture Graduates, The. Nti, 82(4) 34-47. (see Educational Media, Teaching/Educational Methods)
Suburbanites' Perceptions About Agriculture: The Challenge for Media. Thomson, 80(3) 11-20. (see Mass Media)
Trends in Michigan Farmers' Information-Seeking Behaviors and Perspectives on the Delivery of Information. Suvedi, 83(3) 33-50. (see Teaching/Educational Methods)
Watch Your Language: Translating Science-Based Research for Public Consumption. Grantham, 88(1) 43-50. (see Communication Research)

AGRICULTURE/PRODUCERS

Agricultural Literacy: A Framework for Communicating to the Public Sector. Frick, 75(2) 42-50.
Communicating with Farmers About Environmental Issues. Bruening, 75(1) 34-41. (see Agricultural Communications)
Communication and Behavior Change in Rice Farmers' Pest Management: The Case of Using Mass Media in Vietnam. Escalada, 83(1) 7-26. (see Mass Media)
Communication Preferences of Politically Active Agricultural Leaders. Telg, 89(2) 7-20. (see Agricultural Communications)
Diffusion of Agricultural Health and Safety Information: A Study of Farmers and Extension Agricultural Engineers. Oksam, 79(1) 13-25. (see Extension Agents/Extension Services, Safety Information)
Fading Voices: A 10-Year Trend Within an Agricultural Advertiser-Media-Reader Triad. Banning, 85(2) 21-38. (see Magazines, Newspapers)
Farmers' Voices: Concerns within the Agricultural Advertiser-Media-Reader Triad. Banning, 88(2) 7-20. (see Magazines, Newspapers)
Ministry of Agriculture Perspective on the Farmer Information and Advisory Service in the Russian Agricultural and Food Sector, A. Veselovsky, 86(4) 39-45. (see International Communication)
Perception Change in Rice Pest Management: A Case Study of Farmers' Evaluation of Conflict Information. Heong, 81(2) 3-17. (see Agricultural Communications)
Useful Water Quality Information Sources: The Farmers' Point of View. Bruening, 76(2) 43-49. (see Water Quality)

ANNUAL REPORTS

Approach to Annual Reports by Agricultural Research Departments. Kern, 76(1) 40-43.

ASSESSMENT

Assessing Interactive Videodisc in Extension. Rockwell, 74(1) 34-42.
Assessing Internet Use in Florida Newsrooms. Rhoades, 89(2) 37-49. (see Mass Media, World Wide Web)
Assessment of Learner Outcomes As a Model for Evaluation of Distance Education. Laughlin, 82(4) 7-21. (see Agricultural Research Projects, Distance Education, Learning)
Assessment of Program Delivery to Small Farmers: Fax Information Center System at Satellite Locations. Richardson, 82(1) 21-30. (see Extension Agents/Extension Services, Technology)

AUDIENCES

Accessibility Regulations and Tips for Reaching Older Adults and People with Disabilities. Newman, 90(4) 9-17. (see Audiences)
Preferences of a Traditional Extension Audience for Self-Directed Delivery Methods. Caldwell, 79(4) 31-40.
Preferred Communication Channels of Homemakers. Boone, 85(4) 19-35. (see Communication Research, Extension Agents/Extension Services, Focus Groups, Mass Media)
Science-Based TV Spots: Educating the Public About Forestry. Hino, 80(1) 5-20. (see Forestry)
Visual Special Effects in Instructional Video Programs and Their Impact on Adult Learning: A Review of the Literature. Greer, 78(3) 39-47. (see Learning, Communication Research, Teaching/Educational Methods, Videotape Recordings)

BIAS

Is It the Sweet Siren of Technology or Just an Ill Wind? King, 75(1) 49-55. (see Technology)
Is There a Communication Media Bias in Development Projects? Crowder, 75(2) 15-20. (see Communication Research)

BIOTECHNOLOGY

Biotechnology: The Future as Viewed by Land-grant University Administrators. Anderson, 76(1) 19-23.
Communicating Biotechnology: Relationships Between Tone, Issues, and Terminology in U.S. Print Media Coverage. Miller, 87(3) 29-40. (see Communication Research, Mass Media)
Effect of Labeling Genetically Modified Food on Perceptions of Accountability, The. Irani, 88(1) 29-42. (see Accountability, Communication Research)
Farm Broadcaster Knowledge and Beliefs of Biotechnology and Genetically Modified Organisms. Doerfert, 89(4) 55-68. (see Communication Research, Radio)
Framing Biotechnology: A Comparison of U.S. and British National Newspapers. Lundy, 88(2) 37-49. (see Newspapers)
Metro News Journalists Critique Food Biotechnology. Vestal, T., 83(2) 22-34. (see Agricultural Communications, Journalism)
Selected College Students' Knowledge and Perceptions of Biotechnology Issues Reported in the Mass Media. Wingenbach, 86(3) 7-23. (see Agricultural Communications, Mass Media)
Selected Consumers' Evaluations of Genetically Modified Food Labels. Meyers, 91(1&2) 15-29. (see Communication Research, Focus Groups/Forums)

CABLE TELEVISION

Determining a Standard for Number of Viewers of Educational Programs Delivered Through Government Access Cable TV. Smith, M., 74(2) 25-32. (see Television)

COMMUNICATIONS PLANNING

Decision Data Service: A New Resource for Communications Planning. Snowdon, 75(1) 1-7. (see Technology)
Musical Chairs: Preparing Extension Communication Units for Inevitable Change. Herring, 90(3) 9-16. (see Administrators, Extension Agents/Extension Services)

COMMUNICATION RESEARCH

Agricultural Blogosphere (The): A Snapshot of New Agricultural Communicators Online. Rhoades, 91(3-4) 37-55. (see Mass Media, World Wide Web)
Communicating Biotechnology: Relationships Between Tone, Issues, and Terminology in U.S. Print Media Coverage. Miller, 87(3) 29-40. (see Biotechnology, Mass Media)
Counting Room Voices in the Farm Publisher-Reader-Advertiser Triad. Banning, 88(4) 23-38. (see Magazines, Mass Media, Newspapers)
Defining Research Productivity: It Depends Upon Who You Are. Ross, 78(1) 11-21.
Demystifying the Puzzle of Applied Communication Research. Tucker, 88(4) 39-53.
Designing Multilingual Communications. Chu, 84(2) 7-28. (see International Communication)
Developing an International Framework and Agenda for Agricultural Communications Research. Doerfert, 91(3-4) 7-21. (see Agricultural Communications, International Communication)
Effect of Labeling Genetically Modified Food on Perceptions of Accountability, The. Irani, 88(1) 29-42. (see Accountability, Biotechnology)
Effect of Message Frames on Attitudes Toward Internationalizing Agricultural Extension, The. Lundy, 91(1&2) 31-49. (see Extension Agents/Extension Services, International Communication)
Evaluating Alternatives for Communicating About Food Risk. Fisher, 78(2) 1-12. (see Food Safety, Risk/Crisis Communication)
Educational Methods Used and Subject Matter Areas Delivered by Extension Agents in South Karnataka, India. Radhakrishna, 76(1) 12-18. (see Extension Agents/Extension Services, Teaching/Educational Methods, Third World)
Evaluation of a County Extension Office's Use of Mass Media: A User Perspective. Fett, 79(1) 34-44. (see Extension Agents/Extension Services, Mass Media)
Evaluation of the Use of Water Quality Videotapes by County Extension Offices in Iowa. Gamon, 78(2) 13- 23. (see Extension Agents/Extension Services, Water Quality)
Examination of On-The-Job Writing of Recent College of Agricultural Sciences Graduates. Scanlon, 77(2) 1-11. (see Teaching/Educational Methods, Writing)
Farm Broadcaster Knowledge and Beliefs of Biotechnology and Genetically Modified Organisms. Doerfert, 89(4) 55-68. (see Biotechnology, Radio)
Ferment in Our Field: Viewing Agricultural Communication Research From a Social Science Perspective. Tucker, 80(4) 25-41.
Framing of Mad Cow Media Coverage. Ruth, 89(4) 39-54. (see Mass Media, Newspapers)
Glitz, Glamour, and the Farm: Portrayal of Agriculture as the Simple Life. Ruth, 89(4) 21-37. (see Focus Groups/Forums, Television)
GNC University: A Case Study in Partnering Business and Education through Distance Learning. Lundy, 88(2) 51-60. (see Distance Education)
How Effective Are Video Teleconferences? Patterson, 76(2) 72-74. (see Television, Videoconferencing)
How Newspapers in Kansas are Using News Releases from K-State Research and Extension. Melgares, 87(3) 15-27. (see Newspapers, News Releases)
Illinois Steward Readership Survey. Snowdon, 79(4) 17-30. (see Readership)
Impact of Communication Apprehension and Communication Skills Training on Interaction in a Distance Education Course. Kelsey, 84(4) 7-21. (see Distance Education)
Impact of Communication and Innovation Variables on Adoption of Sustainable Agricultural Practices. Alonge, 76(2) 34-42. (see Agriculture Research Projects )
Influence of Involvement, Institutional Affiliation, and Geographic Location on Membership Retention in Voluntary Professional Organizations. White, 89(3) 39-55. (see ACE, Professional Organizations)
Influence of Perceived Food Risk and Source Trust on Media System Dependency, The. Whaley, 88(1) 9-27. (see Food Safety, Mass Media)
Information Transfer Materials for Interested Publics: A Survey of Water Resources Research Institutes. Houtman, 75(2) 10-14. (see Water Quality)
Interpersonal Communication Strengthens Web-Based Instruction. Donaldson, 83(3) 22-32. (see World Wide Web)
Invisible Divide: Farm Workers and Telephone Accessibility. Grieshop, 87(1) 27-38. (see Technology)
Is There a Communication Media Bias in Development Projects? Crowder, 75(2) 15-20. (see Bias)
Level of Preparedness for Managing Crisis Communication on Land-Grant Campuses. Whiting, 88(3) 7-20. (see Risk/Crisis Communications)
Low-Cost Analysis of the Effectiveness of College of Agriculture News Releases, A. Skillman, 87(3) 7-14. (see News Releases)
Measuring the Impact on Farmers of Agricultural Radio and Television Programs in Southwest Nigeria. Yahaya, 86(3) 24-36. (see Agricultural Research Projects, Radio, Television)
Methods of Observing Agricultural Journalists. Elefson, 76(2) 50-58. (see Journalism)
Modeling Preference for Agricultural College Publications: A Readership Study of Missouri's Focus21. Tucker, 81(4) 18-40. (see Magazines, Communication Research)
Newspaper Coverage of Swine Production Issues: A Closer Look at Reporters and Their Objectivity. Sitton, 88(2) 21-35. (see Newspapers)
Opinion Formation on Environmental Protection: Understanding the Origins of Attitudes Toward Resource Enhancement and Protection in Iowa. Rodriguez, 82(2) 27-45. (see Environment)
Planning for the Next Wave: Assessing Current Faculty Distance Education Training and Development Needs. Irani, 85(4) 7-18. (see Distance Education, Teaching/Educational Methods)
Preferred Communication Channels of Homemakers. Boone, 85(4) 19-35. (see Audiences, Extension Agents/Extension Services, Focus Groups, Mass Media)
Prior Experience, Perceived Usefulness and the Web: Factors Influencing Agricultural Audiences' Adoption of Internet Communication Tools. Irani, 84(2) 49-63. (see World Wide Web)
Publish, Don't Perish: Experienced Authors Share Ideas. Patterson, 74(2) 21-24. (see Writing)
Reaching Florida Urban Opinion Leaders: Uncovering Preferred Communication Channels. Ruth, 88(4) 7-21. (see Mass Media)
Readership Assessment of Missouri's Discover&Enlighten: Implications for Publications and Teaching Programs. Wood-Turley, 87(2) 15-30. (see Publications, Readership)
Roaming the Changing Theoretical Landscape of Agricultural Communications. Evans, 90(1) 15-32. (see Agricultural Communications)
Selected Consumers' Evaluations of Genetically Modified Food Labels. Meyers, 91(1&2) 15-29. (see Biotechnology, Focus Groups/Forums)
Sources and Channels of Information Used by Educational Program Clients. Israel, 90(4) 55-78. (see Marketing, Teaching/Educational Methods)
Targeting Hispanic Immigrants with Food Safety Communications. Boone, 88(3) 21-31. (see Food Safety)
Texas Agricultural Organization Board Members' Knowledge of and Information Sources for the 2002 Farm Bill. Catchings, 89(4) 69-81. (see Professional Organizations)>
Trends in Urban Newspaper Use of Farm News: A Qualitative Study. Hays, 77(2) 18-23. (see News Releases, Newspapers)
Upland Farmers' Comprehension of Pictorial Messages on Environmental Protection. Gravoso, 84(3) 30-43. (see Environment)
Video Teleconference Evaluation at Land-Grant Universities. Dodrill, 79(3) 28-39.
Visual Special Effects in Instructional Video Programs and Their Impact on Adult Learning: A Review of the Literature. Greer, 78(3) 39-47. (see Audiences, Learning, Teaching/Educational Methods, Videotape Recordings)
Watch Your Language: Translating Science-Based Research for Public Consumption. Grantham, 88(1) 43-50. (see Agricultural Research Projects)
What's the Impact with Congressional Aides? A Study of Communication Attitudes and Behaviors. Boone, 86(2) 17-44. (see Government)
Who Is an ACE Member? Results From a 2005 ACE Member Survey. McGovney-Ingram, 90(3) 49-60. (see ACE)
Why Haven't You Published That Research (and Your Other Ideas?). Montgomery, 80(1) 29-41.
Working with Local Survey Researchers to Understand Extension Marketing Efforts. DeMarco, 80(3) 21-30. (see Marketing)

COMPUTERS

Computer Applications in Extension Water Quality Programs. Makuch, 76(1) 24-30.
Concerns Affecting Computer Usage by County Extension Educators in Florida. Ruppert, 81(3) 3-12. (see Extension Agents/Extension Services)
Designing Inservice Education for Extension Personnel: The Role of Learning Styles in Computer Training Programs. Gamon, 80(4) 15-24. (see Extension Agents/Extension Services)
Extension Agent Attitudes Toward Paired/Cooperative Computer-Assisted Instruction for In-Service Training. Makuch, 78(1) 33-39. (see Teaching/Educational Methods, Extension Agents/Extension Services)
Extension Agent Attitudes Toward PENpages As A Computer-Based Information Service. Shaffer, 76(2) 25-33. (see Extension Agents/Extension Services)
How Computer-Mediated Communication (CMC) Can Work to Enhance Distance Delivery of Courses. Bielema, 81(4) 3-17. (see Distance Education)
Overview of Electronic Publishing and Extensible Markup Language (XML). Kane, 82(2) 7-19. (see Technology, World Wide Web)

COPYRIGHTS

Basic Primer on Copyrights on the World Wide Web. Loundy, 80(4) 1-14.

CREDIBILITY

Extensions of Extension: Socialization and Credibility Constraints on Private Crop Production Advisors. Walters, 75(2) 30-41.

DATABASES

Texas Clipping Effort Doesn't Leave Placement Tracing to Sheer Luck. Phillips, 88(3) 47-56. (see Newspapers)
Video Ventures in Multimedia: The Making of an Accountability Database. Dodrill, 80 (1) 21- 28.

DISTANCE EDUCATION

Adapting Prior Television Production Experience for Distance Education Instructional Design. Telg, 79 (4) 1-16. (see Television)
Assessment of Learner Outcomes As a Model for Evaluation of Distance Education. Laughlin, 82(4) 7-21. (see Agricultural Research Projects, Assessment, Learning)
Case Study of Online Learners Participating in the Oregon State University Extension Service Master Gardener Training Program, A Rost, 86(2) 7-16. (see Extension Agents/Extension Services, World Wide Web)
Department Head Perceptions of the Need for Distance Education in the Agricultural Sciences. Bowen, 79(1) 1-12.
GNC University: A Case Study in Partnering Business and Education through Distance Learning. Lundy, 88(2) 51-60. (see Communication Research)
Gauging Distance Education Students' Comfort Level With Technology and Perception of Self-Assessment and Technology Training Initiatives. Irani, 86(2) 45-55. (see Technology)
How Computer-Mediated Communication (CMC) Can Work to Enhance Distance Delivery of Courses. Bielema, 81(4) 3-17. (see Computers)
Impact of Communication Apprehension and Communication Skills Training on Interaction in a Distance Education Course. Kelsey, 84(4) 7-21. (see Communication Research)
Information and Training Needs of Agricultural Faculty Related to Distance Education. Miller, G., 81(1) 1-9. (see Extension Agents/Extension Services, Teaching/Educational Methods)
Planning for the Next Wave: Assessing Current Faculty Distance Education Training and Development Needs. Irani, 85(4) 7-18. (see Communication Research, Teaching/Educational Methods)
Student Perceptions of WebCT in a Web-Supported Instructional Environment: Distance Education Technologies for the Classroom. Lindner, 85(4) 36-47. (see Teaching/Educational Methods, World Wide Web)
Using the Internet to Conduct College Credit Courses Developed From Extension Materials. Nehiley, 82(3) 37-45. (see Teaching/Educational Methods, World Wide Web, Writing)

DIVERSITY

Getting Serious About Diversity: Reaching Out to Historically Black Colleges and Universities. Donnellan, 88(3) 33-45. (see Agricultural Communications)

EDUCATIONAL MEDIA

Applying Lessons from Text Research to Extension Educational Media. Boone, 80(3) 1-10.
Potential of Using Educational Technologies to Meet the Needs of Agriculture Graduates, The. Nti, 82(4) 34-47. (see Agricultural Research Projects, Teaching/Educational Methods)

ELECTIONS

Big Green and Careful: How Major California Newspapers Covered Two Ballot Initiatives in the 1990 General Election. Beall, 76(1) 6-11.

EMPLOYMENT

Personnel Interviewing Via Videoconferencing. Bower, 78(2) 24-33. (see Videoconferencing)
Settle for More. Sigurdson, 89(1) 51-53. (see Administrators)

ENVIRONMENT

Agricultural Communication Efforts During the Florida Medfly Infestations of 1997 and 1998. Telg, 85(1) 7-23. (see Agricultural Communications)
Communicating with Farmers About Environmental Issues. Bruening, 75(1) 34-41.
Community Leaders' Views on Water Quality BMPs in Kansas. Hill, 90(1) 33-54. (see Focus Groups/Forums, Water Quality)
Identifying Extension Information Delivery Methods for Environmental Issues. Rollins, 75(2) 1-9. (see Agricultural Communications, Mass Media, Teaching/Educational Methods)
Opinion Formation on Environmental Protection: Understanding the Origins of Attitudes Toward Resource Enhancement and Protection in Iowa. Rodriguez, 82(2) 27-45. (see Communication Research)
Recovery Plan Awareness Among South Florida Land-Use Decision-Makers. Sinclair, 89(2) 21-35. (see Agricultural Communications)
Sludge Under Suspicion: Explaining Perceptions of Risks from a Relatively "Unknown" Technology. Rodriguez, 80(2) 12-25. (see Risks)
Sugar Tax Fight. Telg, 84(1) 47-57.
Upland Farmers' Comprehension of Pictorial Messages on Environmental Protection. Gravoso, 84(3) 30-43. (see Communication Research)

ETHICS

Approach to Including Ethics in Agricultural Communications Teaching. Hays, 74(2) 9-13. (see Agricultural Communications, Teaching/Educational Methods)
Comparing Ethical Concerns of Agricultural and General Journalists. Reisner, 75(1) 42-48.
Examination of the Ethical Issues Facing Agricultural Communicators In Seven Agricultural Communication Organizations. Oliver, 79(3) 12-27. (see Agricultural Communications, Professional Organizations)

EXTENSION AGENTS/EXTENSION SERVICES

Adroit Accountability or Keeping a Step Ahead. Richardson, 83(3) 20-29. (see Accountability)
Are You Being Served? Gauging Customer Service. Boone, 82(3) 7-19. (see Agricultural Communications, Extension Agents/Extension Services)
Assessment of Program Delivery to Small Farmers: Fax Information Center System at Satellite Locations. Richardson, 82(1) 21-30. (see Assessment, Technology)
Case Study of Online Learners Participating in the Oregon State University Extension Service Master Gardener Training Program, A Rost, 86(2) 7-16. (see Distance Education, World Wide Web)
Concerns Affecting Computer Usage by County Extension Educators in Florida. Ruppert, 81(3) 3-12. (see Computers)
Communications Methods Used by Agricultural Extension Agents. Bouare, 74(1) 1-7.
Communicators As Architects of Change. King, 87(1) 39-41. (see Agricultural Communications)
Designing Inservice Education for Extension Personnel: The Role of Learning Styles in Computer Training Programs. Gamon, 80(4) 15-24. (see Computers)
Diffusion of Agricultural Health and Safety Information: A Study of Farmers and Extension Agricultural Engineers. Oksam, 79(1) 13-25. (see Agriculture/Producers, Safety Information)
Educational Methods Used and Subject Matter Areas Delivered by Extension Agents in South Karnataka, India. Radhakrishna, 76(1) 12-18. (see Teaching/Educational Methods, Third World, Communication Research)
Effect of Message Frames on Attitudes Toward Internationalizing Agricultural Extension, The. Lundy, 91(1&2) 31-49. (see Communication Research, International Communication)
Evaluation of a County Extension Office's Use of Mass Media: A User Perspective. Fett, 79(1) 34-44. (see Mass Media, Communication Research)
Evaluation of the Use of Water Quality Videotapes by County Extension Offices in Iowa. Gamon, 78(2) 13- 23. (see Communication Research, Water Quality)
Exploring the Baseline: What Michigan Residents Know About Michigan State University Extension. Probyn, 89(1) 35-49. (see Marketing)
Extension Agent Attitudes Toward Paired/Cooperative Computer-Assisted Instruction for In-Service Training. Makuch, 78(1) 33-39. (see Computers, Teaching/Educational Methods)
Extension Agent Attitudes Toward PENpages As A Computer-Based Information Service. Shaffer, 76(2) 25-33. (see Computers)
Extension Bulletins and the Future of Our Past. Scholl, 88(1) 55-57. (see Publications)
Extension on the Brink - Meeting the Private Sector Challenge in the Information Marketplace. Boehlje, 82(3) 21-35. (see Agricultural Communications, Marketing)
Five Myths About eXtension. Meisenbach, 91(1&2) 11-13. (see Technology, World WIde Web)
Information and Training Needs of Agricultural Faculty Related to Distance Education. Miller, G., 81(1) 1-9. (see Distance Education, Teaching/Educational Methods)
Iowa Corn and Soybean Producers’ Use of Communication Channels. Licht, 90(4) 19-38. (see Agricultural Communications, Focus Groups/Forums)
Model for Extension Publication Planning and Scheduling Systems. Winn, 82(1) 7-20. (see Publications)
Musical Chairs: Preparing Extension Communication Units for Inevitable Change. Herring, 90(3) 9-16. (see Administrators, Communications Planning)
Preferred Communication Channels of Homemakers. Boone, 85(4) 19-35. (see Audiences, Communication Research, Focus Groups, Mass Media)
Reaching Traditional and Nontraditional Extension Audiences. Richardson, 81(3) 13-23. (see Teaching/Educational Methods)
Readability of Written Mass Mailing Material Produced at the County Level of the Alabama Cooperative Extension Service. Johnson, 76(1) 49-56. (see Readability)
Using Focus Groups to Develop an Extension Home Horticulture Public Radio Program. Meyers, 90(4) 39-53. (see Focus Groups/Forums, Radio)

FOCUS GROUPS/FORUMS

Community Leaders' Views on Water Quality BMPs in Kansas. Hill, 90(1) 33-54. (see Environment, Water Quality)
Edible Connections: A Model for Citizen Dialogue Used to Discuss Local Food, Farm and Community Issues. Thomson, 85(1) 25-42. (see Mass Media)
Entertainment and Agriculture: An Examination of the Impact of Entertainment Media on Perceptions of Agriculture. Lundy, 91(1&2) 65-79. (see Mass Media)
Focus Group Study of Agricultural Marketing Programs. Sperbeck. 76(2) 75-78. (see Marketing)
Glitz, Glamour, and the Farm: Portrayal of Agriculture as the Simple Life. Ruth, 89(4) 21-37. (see Communication Research, Television)
Iowa Corn and Soybean Producers’ Use of Communication Channels. Licht, 90(4) 19-38. (see Agricultural Communications, Extension Agents/Extension Services)
Preferred Communication Channels of Homemakers. Boone, 85(4) 19-35. (see Audiences, Communication Research, Extension Agents/Extension Services, Mass Media)
Selected Consumers' Evaluations of Genetically Modified Food Labels. Meyers, 91(1&2) 15-29. (see Biotechnology, Communication Research)
Using Cross-Cultural Focus Groups as a Tool for Communication Campaign Design: An Example from Russia's Forest Project. Abbott, 86(4) 7-16. (see Forestry, International Communication)
Using Feedback Panels to Analyze a Web Site's Target Audiences. Melgares, 89(4) 9-20. (see World Wide Web)
Using Focus Groups to Develop an Extension Home Horticulture Public Radio Program. Meyers, 90(4) 39-53. (see Extension Agents/Extension Services, Radio)

FOOD SAFETY

Cow That Stole Christmas: Framing the First U.S. Mad Cow Crisis, The. Ashlock, 90(2) 29-46.(see Mass Media, Newspapers, Risk/Crisis Communications)
Evaluating Alternatives for Communicating About Food Risk. Fisher, 78(2) 1-12. (see Communication Research)
Influence of Perceived Food Risk and Source Trust on Media System Dependency, The. Whaley, 88(1) 9-27. (see Communication Research, Mass Media)
Marginalization of Food Safety Issues: An Interpretive Approach to Mass Media Coverage. Ten Eyck, 84(2) 29-47. (see Mass Media)
Targeting Hispanic Immigrants with Food Safety Communications. Boone, 88(3) 21-31. (see Communication Research)

FORESTRY

Science-Based TV Spots: Educating the Public About Forestry. Hino, 80(1) 5-20. (see Audiences)
Using Cross-Cultural Focus Groups as a Tool for Communication Campaign Design: An Example from Russia's Forest Project. Abbott, 86(4) 7-16. (see Focus Groups/Forums, International Communication)

GOVERNMENT

What's the Impact with Congressional Aides? A Study of Communication Attitudes and Behaviors. Boone, 86(2) 17-44. (see Communication Research)

H

INTERNATIONAL COMMUNICATION

Creating an Innovative Web-Backbone Participatory Radio-Based Agricultural Communication System: The Russian Rural Information Network. Perov, 86(4) 31-37. (see Radio, World Wide Web)
Designing Multilingual Communications. Chu, 84(2) 7-28. (see Communication Research)
Developing an International Framework and Agenda for Agricultural Communications Research. Doerfert, 91(3-4) 7-21. (see Agricultural Communications, Communications Research)
Effect of Message Frames on Attitudes Toward Internationalizing Agricultural Extension, The. Lundy, 91(1&2) 31-49. (see Communication Research, Extension Agents/Extension Services)
Emerging Model for a Farmer Information and Advisory Service for Russia, An. Mikhailenko, 86(4) 17-29. (see Agricultural Communications)
International Agricultural Communicators for the 1990s. Hutchcroft, 75(1) 8-15. (see Agricultural Communications)
Ministry of Agriculture Perspective on the Farmer Information and Advisory Service in the Russian Agricultural and Food Sector, A. Veselovsky, 86(4) 39-45. (see Agriculture/Producers)
Preparation for an International Development Assignment: How to Be Successful. Carey, 80(2) 1-11.
Using Cross-Cultural Focus Groups as a Tool for Communication Campaign Design: An Example from Russia's Forest Project. Abbott, 86(4) 7-16. (see Focus Groups/Forums, Forestry)

JOURNALISM

Comparing Ethical Concerns of Agricultural and General Journalists. Reisner, 75(1) 42-48.
How Do Agricultural Journalists Write: Social and Cognitive Behaviors of a Specialized Writing Process. Elefson, 76(1) 31-39. (see Writing)
Methods of Observing Agricultural Journalists. Elefson, 76(2) 50-58. (see Communication Research)
Metro News Journalists Critique Food Biotechnology. Vestal, T., 83(2) 22-34. (see Agricultural Communications, Biotechnology)
Rose By Any Other Name Might Be More Noticed: Attracting Journalists' Attention in the Digital Age, A. Day, 87(2) 7-13. (see Media Relations, World Wide Web)

K

LEARNING

Assessment of Learner Outcomes As a Model for Evaluation of Distance Education. Laughlin, 82(4) 7-21. (see Agricultural Research Projects, Assessment, Distance Education)
Visual Special Effects in Instructional Video Programs and Their Impact on Adult Learning: A Review of the Literature. Greer, 78(3) 39-47. (see Audiences, Communication Research, Teaching/Educational Methods, Videotape Recordings)

LITERACY

Agricultural Literacy: A Framework for Communicating to the Public Sector. Frick, 75(2) 42-50.

MAGAZINES

Counting Room Voices in the Farm Publisher-Reader-Advertiser Triad. Banning, 88(4) 23-38. (see Mass Media, Newspapers)
Fading Voices: A 10-Year Trend Within an Agricultural Advertiser-Media-Reader Triad. Banning, 85(2) 21-38. (see Agriculture/Producers, Newspapers)
Farmers' Voices: Concerns within the Agricultural Advertiser-Media-Reader Triad. Banning, 88(2) 7-20. (see Agriculture/Producers, Newspapers)
Influence of Agricultural Trade Publications on the News Agendas of National Newspapers and News Magazines. Sweeney, 84(1) 23-45. (see Mass Media, Newspapers)
Is Print Dead? Characterizing the Influence of Print and Online Audiences From a Readership Survey. Herring, 91(3-4) 23-35. (see Readership, World Wide Web)
Michigan High School Science Teacher Perceptions ofFutures Magazine as a Pedagogical Resource and Career Exploration Tool. Suvedi, 75(1) 24-30. (see Teaching/Educational Methods)
Modeling Preference for Agricultural College Publications: A Readership Study of Missouri's Focus21. Tucker, 81(4) 18-40. (see Communication Research, Readership)
Print and Television News Components of Agricultural Communications Programs at Land-Grant Universities. Telg, 77(1) 9-14. (see Agricultural Communications, Television, Writing)
Print News Components in Agricultural Communications Programs at Land-Grant Universities. Smith, E., 78(2) 32-47. (see Agricultural Communications, Writing)
Readership Survey of the FFA New Horizons Magazine. Connors, 78(3) 29-38. (see Professional Organizations, Readability)

MARKETING

Exploring the Baseline: What Michigan Residents Know About Michigan State University Extension. Probyn, 89(1) 35-49. (see Extension Agents/Extension Services)
Extension on the Brink - Meeting the Private Sector Challenge in the Information Marketplace. Boehlje, 82(3) 21-35. (see Agricultural Communications, Extension Agents/Extension Services)
Focus Group Study of Agricultural Marketing Programs. Sperbeck. 76(2) 75-78. (see Focus Groups)
Marketing: An Emerging Area. Carlson, 74(2) 1-8.
Marketing Extension Gardening Publications in Boise Nurseries and Garden Centers in l994 and l995. Fritz, 81(1) 23-29. (see Publications)
Sources and Channels of Information Used by Educational Program Clients. Israel, 90(4) 55-78. (see Communication Research, Teaching/Educational Methods)
Working with Local Survey Researchers to Understand Extension Marketing Efforts. DeMarco, 80(3) 21-30. (see Communication Research)

MASS MEDIA

Agricultural Blogosphere (The): A Snapshot of New Agricultural Communicators Online. Rhoades, 91(3-4) 37-55. (see Communication Research, World Wide Web)
Assessing Internet Use in Florida Newsrooms. Rhoades, 89(2) 37-49. (see Assessment, World Wide Web)
Blogging Agricultural News: A New Technology to Distribute News Real-Time. Fannin, 89(2) 51-57. (see Technology, World Wide Web)
Communicating Biotechnology: Relationships Between Tone, Issues, and Terminology in U.S. Print Media Coverage. Miller, 87(3) 29-40. (see Biotechnology, Communication Research)
Communication and Behavior Change in Rice Farmers' Pest Management: The Case of Using Mass Media in Vietnam. Escalada, 83(1) 7-26. (see Agriculture/Producers)
Counting Room Voices in the Farm Publisher-Reader-Advertiser Triad. Banning, 88(4) 23-38. (see Magazines, Newspapers)
Cow That Stole Christmas: Framing the First U.S. Mad Cow Crisis, The. Ashlock, 90(2) 29-46.(see Food Safety, Newspapers, Risk/Crisis Communications)
Edible Connections: A Model for Citizen Dialogue Used to Discuss Local Food, Farm and Community Issues. Thomson, 85(1) 25-42. (see Focus Groups/Forums)
Entertainment and Agriculture: An Examination of the Impact of Entertainment Media on Perceptions of Agriculture. Lundy, 91(1&2) 65-79. (see Focus Groups/Forums)
Evaluation of a County Extension Office's Use of Mass Media: A User Perspective. Fett, 79(1) 34-44. (see Extension Agents/Extension Services, Communication Research)
Firefighter Public Information Officers' Communication Effectiveness with the Media During the 1998 Florida Wildfires. Telg, R., 83(2) 7-21. (see Media Relations)
Framing of Mad Cow Media Coverage. Ruth, 89(4) 39-54. (see Communication Research, Newspapers)
Identifying Extension Information Delivery Methods for Environmental Issues. Rollins, 75(2) 1-9. (see Agricultural Communications, Environment, Teaching/Educational Methods)
Influence of Agricultural Trade Publications on the News Agendas of National Newspapers and News Magazines. Sweeney, 84(1) 23-45. (see Magazines, Newspapers)
Influence of Perceived Food Risk and Source Trust on Media System Dependency, The. Whaley, 88(1) 9-27. (see Communication Research, Food Safety)
Marginalization of Food Safety Issues: An Interpretive Approach to Mass Media Coverage. Ten Eyck, 84(2) 29-47. (see Food Safety)
Newspaper Coverage of the Bovine Spongiform Encephalopathy Outbreak in the United States: A Content Analysis. King, 90(3) 33-48. (see Newspapers, Risk/Crisis Communications)
Preferred Communication Channels of Homemakers. Boone, 85(4) 19-35. (see Audiences, Communication Research, Extension Agents/Extension Services, Focus Groups)
Reaching Florida Urban Opinion Leaders: Uncovering Preferred Communication Channels. Ruth, 88(4) 7-21. (see Communication Research)
Some Media Relations Success Stories. Sperbeck, 81(3) 24-39. (see Media Relations, Extension Agents/Extension Services)
Selected College Students' Knowledge and Perceptions of Biotechnology Issues Reported in the Mass Media. Wingenbach, 86(3) 7-23. (see Agricultural Communications, Biotechnology)
Suburbanites' Perceptions About Agriculture: The Challenge for Media. Thomson, 80(3) 11-20. (see Agricultural Research Projects)

MEDIA RELATIONS

Firefighter Public Information Officers' Communication Effectiveness with the Media During the 1998 Florida Wildfires. Telg, R., 83(2) 7-21. (see Mass Media)
It Takes Two: Public Understanding of Agricultural Science and Agricultural Scientists' Understanding of the Public. Lundy, 90(1) 55-68. (see Agricultural Communications)
Some Media Relations Success Stories. Sperbeck, 81(3) 24-39. (see Mass Media, Extension Agents/Extension Services)
Rose By Any Other Name Might Be More Noticed: Attracting Journalists' Attention in the Digital Age, A. Day, 87(2) 7-13. (see Journalism, World Wide Web)
Web Site Media Relations: A New Direction for Agricultural Public Relations Professionals. Ruth, 89(1) 9-23. (see World Wide Web)

MERGERS

To Merge or Not To Merge: Observations and Recommendations. Vacin, 75(2) 51-55.

NEWSPAPERS

Big Green and Careful: How Major California Newspapers Covered Two Ballot Initiatives in the l990 General Election. Beall, 76(1) 6-11.
Communications Methods Used by Agricultural Extension Agents. Bouare, 74(1) 1-7. (see Agricultural Communications, Television, Writing)
Counting Room Voices in the Farm Publisher-Reader-Advertiser Triad. Banning, 88(4) 23-38. (see Magazines, Mass Media)
Cow That Stole Christmas: Framing the First U.S. Mad Cow Crisis, The. Ashlock, 90(2) 29-46.(see Food Safety, Mass Media, Risk/Crisis Communications)
Disseminating Crop Variety Trial Results Via Agricultural Newspaper Supplements. Fett, 79(2) 15-24. (see Agricultural Research Projects)
Fading Voices: A 10-Year Trend Within an Agricultural Advertiser-Media-Reader Triad. Banning, 85(2) 21-38. (see Magazines, Agriculture/Producers)
Farmers' Voices: Concerns within the Agricultural Advertiser-Media-Reader Triad. Banning, 88(2) 7-20. (see Agriculture/Producers, Magazines)
Framing Biotechnology: A Comparison of U.S. and British National Newspapers. Lundy, 88(2) 37-49. (see Biotechnology)
Framing of Mad Cow Media Coverage. Ruth, 89(4) 39-54. (see Communication Research, Mass Media)
How Newspapers in Kansas are Using News Releases from K-State Research and Extension. Melgares, 87(3) 15-27. (see Communication Research, News Releases)
Influence of Agricultural Trade Publications on the News Agendas of National Newspapers and News Magazines. Sweeney, 84(1) 23-45. (see Magazines, Mass Media)
Newspaper Coverage of Swine Production Issues: A Closer Look at Reporters and Their Objectivity. Sitton, 88(2) 21-35. (see Communication Research)
Newspaper Coverage of the Bovine Spongiform Encephalopathy Outbreak in the United States: A Content Analysis. King, 90(3) 33-48. (see Mass Media, Risk/Crisis Communications)
Reaching the Black Press with the Land Grant Message. Benedict, 81(1) 11-22. (see News Releases)
Readership Study of an Agricultural Outlook Insert in a Farm Newspaper. Sperbeck, 76(2) 87-90. (see Readership)
Texas Clipping Effort Doesn't Leave Placement Tracing to Sheer Luck. Phillips, 88(3) 47-56. (see Databases)
Trends in Urban Newspaper Use of Farm News: A Qualitative Study. Hays, 77(2) 18-23. (see News Releases, Communication Research)

NEWS RELEASES

Disseminating News Releases by Clip Sheets: Sometimes the Old Ways Still Work. Thomas, 80(1) 1-4.
Fill 'er Up: Automating Hometown News Releases. Phillips, 82(2) 21-26. (see World Wide Web)
From Budgets to Video News Releases: Television News Components In Agricultural Communications Programs at Land-Grant Universities. Booth, 76(2) 9-18. (see Agricultural Communications, Television)
How Newspapers in Kansas are Using News Releases from K-State Research and Extension. Melgares, 87(3) 15-27. (see Communication Research, Newspapers)
Low-Cost Analysis of the Effectiveness of College of Agriculture News Releases, A. Skillman, 87(3) 7-14. (see Communication Research)
Reaching the Black Press with the Land Grant Message. Benedict, 81(1) 11-22. (see Newspapers)
Syndicating Agriculture News With RSS. Fannin, 89(3) 7-11. (see Technology, World Wide Web)
Trends in Urban Newspaper Use of Farm News: A Qualitative Study. Hays, 77(2) 18-23. (see Newspapers, Communication Research)
Use of Agricultural Video News Releases by Television News Outlets. Telg, 76(2) 79-86. (see Television)

O

PROFESSIONAL ORGANIZATIONS

AAACE Changed Our Lives: NPAC and Agricultural Communication in the '50s. Miller, M., 79(3) 1-11.
A Brief History of ACE. Carnahan, 84(3) 7-19. (see ACE)
ACE Membership: A Benchmark Study. White, 91(3-4) 57-78. (see ACE)
Characteristics, Educational Preparation, and Membership In Professional Organizations of Agricultural Communicators. Buck, 79(2) 1-14.
Examination of the Ethical Issues Facing Agricultural Communicators In Seven Agricultural Communication Organizations. Oliver, 79(3) 12-27. (see Agricultural Communications, Ethics)
Influence of Involvement, Institutional Affiliation, and Geographic Location on Membership Retention in Voluntary Professional Organizations. White, 89(3) 39-55. (see ACE, Communication Research)
Marketing Extension Gardening Publications in Boise Nurseries and Garden Centers in l994 and l995. Fritz, 81(1) 23-29. (see Marketing)
New Directions for ACE. Forte, 74(2) 33-36. (see ACE)
Organizational Satisfaction and Participation: ACE Members Speak Out. Donnellan, 84(4) 23-39. (see ACE)
Perceptions of a Master of Science Degree in Agricultural Communication by Agricultural Communicators in Education (ACE): A National Study. Wilson, 75(2) 21-29. (see ACE, Agricultural Communications)
Readership Survey of the FFA New Horizons Magazine. Connors, 78(3) 29-38. (see Magazines, Readership)>
Texas Agricultural Organization Board Members' Knowledge of and Information Sources for the 2002 Farm Bill. Catchings, 89(4) 69-81. (see Communication Research)

PUBLICATIONS

Agent Satisfaction with Extension Publications: An Exploratory Study. Scherer, 74(2) 37-43. (see Writing)
Approach to Annual Reports by Agricultural Research Departments. Kern, 76(1) 40-43.
Changing Horses: Shifting Agricultural Experiment Station Publications from Paper to Electronic Format. Rhodenbaugh, 87(1) 7-26. (see Technology)
Communications Methods Used by Agricultural Extension Agents. Bouare, 74(1) 1-7.
Evaluating Alumni Publications: A Readership Survey of the Graduates of an Agricultural College. Gerakis, 81(2) 19-27. (see Readership)
Extension Bulletins and the Future of Our Past. Scholl, 88(1) 55-57. (see Extension Agents/Extension Services)
Model for Extension Publication Planning and Scheduling Systems. Winn, 82(1) 7-20. (see Extension Agents/Extension Services)
Readership Assessment of Missouri's Discover&Enlighten: Implications for Publications and Teaching Programs. Wood-Turley, 87(2) 15-30. (see Communication Research, Readership)
Readership Study of an Agricultural Outlook Insert in a Farm Newspaper. Sperbeck, 76(2) 87-90.

PUBLIC RELATIONS

Developing Public Relations Curricula in Agricultural Communications. Sitton, 89(3) 23-37.(see Agricultural Communications)

Q

RADIO

Creating an Innovative Web-Backbone Participatory Radio-Based Agricultural Communication System: The Russian Rural Information Network. Perov, 86(4) 31-37. (see International Communication, World Wide Web)
Effectiveness of Automated Radio News Services. Brooks, 76(1) 44-48.
Farm Broadcaster Knowledge and Beliefs of Biotechnology and Genetically Modified Organisms. Doerfert, 89(4) 55-68. (see Biotechnology, Communication Research)
Innovative Radio Delivery Systems: The Pony Express Still Works. Rostad, 78(3) 16-28.
Measuring the Impact on Farmers of Agricultural Radio and Television Programs in Southwest Nigeria. Yahaya, 86(3) 24-36. (see Agricultural Research Projects, Communication Research, Television)
RadioSource.NET: Case-study of a Collaborative Land-Grant Internet Audio Project Sohar, 86(1) 9-27. (see Technology, World Wide Web)
Use of Radio in Arkansas for Agricultural Information. Barclay, Jr., 81(4) 41-51.
Using Focus Groups to Develop an Extension Home Horticulture Public Radio Program. Meyers, 90(4) 39-53. (see Extension Groups/Extension Services, Focus Groups/Forums)

READABILITY

Readability of Written Mass Mailing Material Produced at the County Level of the Alabama Cooperative Extension Service. Johnson, 76(1) 49-56. (see Extension Agents/Extension Services)

READERSHIP

Evaluating Alumni Publications: A Readership Survey of the Graduates of an Agricultural College. Gerakis, 81(2) 19-27. (see Publications)
Illinois Steward Readership Survey. Snowdon, 79(4) 17-30. (see Communication Research)
Is Print Dead? Characterizing the Influence of Print and Online Audiences From a Readership Survey. Herring, 91(3-4) 23-35. (see Magazines, World WIde Web)
Modeling Preference for Agricultural College Publications: A Readership Study of Missouri's Focus21. Tucker, 81(4) 18-40. (see Communication Research, Magazines)
Readership Assessment of Missouri's Discover&Enlighten: Implications for Publications and Teaching Programs. Wood-Turley, 87(2) 15-30. (see Communication Research, Publications)
Readership Study of an Agricultural Outlook Insert in a Farm Newspaper. Sperbeck, 76(2) 87-90. (see Newspapers)
Readership Survey of the FFA New Horizons Magazine. Connors, 78(3) 29-38. (see Magazines, Professional Organizations)

RISK/CRISIS COMMUNICATIONS

Agricultural Communication Efforts During the Florida Medfly Infestations of 1997 and 1998. Telg, 85(1) 7-23. (see Agricultural Communications, Environment)
Cow That Stole Christmas: Framing the First U.S. Mad Cow Crisis, The. Ashlock, 90(2) 29-46.(see Food Safety, Mass Media, Newspapers)
Disaster Communication on the Internet: An Examination of 12 Disaster Relief Web Sites. Paul, 85(1) 43-61. (see World Wide Web)
Evaluating Alternatives for Communicating About Food Risk. Fisher, 78(2) 1-12. (see Communication Research, Food Safety)
Firefighter Public Information Officers' Communication Effectiveness with the Media During the 1998 Florida Wildfires. Telg, R., 83(2) 7-21. (see Mass Media, Media Relations)
Level of Preparedness for Managing Crisis Communication on Land-Grant Campuses. Whiting, 88(3) 7-20. (see Communication Research)
Marginalization of Food Safety Issues: An Interpretive Approach to Mass Media Coverage. Ten Eyck, 84(2) 29-47. (see Food Safety, Mass Media)
Newspaper Coverage of the Bovine Spongiform Encephalopathy Outbreak in the United States: A Content Analysis. King, 90(3) 33-48. (see Mass Media, Newspapers)
Sludge Under Suspicion: Explaining Perceptions of Risks from a Relatively "Unknown" Technology. Rodriguez, 80(2) 12-25. (see Environment)

SAFETY INFORMATION

Diffusion of Agricultural Health and Safety Information: A Study of Farmers and Extension Agricultural Engineers. Oksam, 79(1) 13-25. (see Agriculture/Producers, Extension Agents/Extension Services)
Fields of Danger: Communicating Agricultural Safety and Health Information. Oskam, 76(2) 1-8.
Health and Safety Communication in the Workplace: A Case Study of California Farmers. Grieshop, 83(3) 7-21. (see Communication Research)

SOIL CONSERVATION

Identifying Informational Sources and Educational Methods for Soil Conservation Information Used by Landowners of Highly Erodible Fields. Gamon, 76(1) 1-5. (see Teaching/Educational Methods)

TEACHING/ EDUCATIONAL METHODS

Approach to Including Ethics in Agricultural Communications Teaching. Hays, 74(2) 9-13. (see Agricultural Communications, Ethics)/li>
Bridging Borders: Organizing Short-Term Agricultural Communication Exchange Programs. Rhoades, 90(2) 17-27. (see Agricultural Communications)
Course Work Offered in Agricultural Communication Programs. Reisner, 74(1) 18-25. (see Agricultural Communications)
Critical Thinking Dispositions of Agricultural Communications Students. Bisdorf-Rhoades, 89(1) 25-34. (see Agricultural Communications)
Delivery Methods Preferred by Targeted Extension Clientele for Receiving Specific Information. Richardson, 78(1) 22-32.
Developing Public Relations Curricula in Agricultural Communications. Sitton, 89(3) 23-37.(see Agricultural Communications, Public Relations)
Department Head Perceptions of the Need for Distance Education in the Agricultural Sciences. Bowen, 79(1) 1-12. (see Administrators)
Educational Methods Used and Subject Matter Areas Delivered by Extension Agents in South Karnataka, India. Radhakrishna, 76(1) 12-18. (see Extension Agents/Extension Services, Third World, Communication Research)
Effectiveness of Delivering Leader Training Lessons Via Satellite. Mesecher, 79(1) 26-33. (see Television)
Examination of On-The-Job Writing of Recent College of Agricultural Sciences Graduates. Scanlon, 77(2) 1-11. (see Communication Research, Writing)
Extension Agent Attitudes Toward Paired/Cooperative Computer-Assisted Instruction for In-Service Training. Makuch, 78(1) 33-39. (see Computers, Extension Agents/Extension Services)
Graduate Education in Agricultural Communication: The Need and Role. Boone, 77(1) 15-25. (see Agricultural Communications)
Identifying Extension Information Delivery Methods for Environmental Issues. Rollins, 75(2) 1-9. (see Agricultural Communications, Environment, Mass Media)
Identifying Informational Sources and Educational Methods for Soil Conservation Information Used by Landowners of Highly Erodible Fields. Gamon, 76(1) 1-5. (see Soil Conservation)
Information and Training Needs of Agricultural Faculty Related to Distance Education. Miller, G., 81(1) 1-9. (see Distance Education, Extension Agents/Extension Services)
Integrating Critical Thinking Into Agricultural Communications Curricula. Telg, 89(3) 13-21. (see Agricultural Communications)
Michigan High School Science Teacher Perceptions of Futures Magazine as a Pedagogical Resource and Career Exploration Tool. Suvedi, 75(1) 24-30. (see Magazines)
Opinions of Practitioners Concerning Curricular Requirements of Agricultural Communication Students at the University of Florida. Sprecker, 82(1) 31-42. (see Agricultural Communications)
Perceptions of Iowa Beginning Farmers Toward the Delivery of Education. Trede, 82(4) 22-33. (see Agricultural Research Projects)
Planning for the Next Wave: Assessing Current Faculty Distance Education Training and Development Needs. Irani, 85(4) 7-18. (see Communication Research, Distance Education)
Potential of Using Educational Technologies to Meet the Needs of Agriculture Graduates, The. Nti, 82(4) 34-47. (see Agricultural Research Projects, Educational Media)
Reaching Traditional and Nontraditional Extension Audiences. Richardson, 81(3) 13-23. (see Teaching/Educational Methods)
Some Media Relations Success Stories. Sperbeck, 81(3) 24-39. (see Extension Agents/Extension Services, Media Relations)
Sources and Channels of Information Used by Educational Program Clients. Israel, 90(4) 55-78. (see Communication Research, Marketing)
Student Perceptions of WebCT in a Web-Supported Instructional Environment: Distance Education Technologies for the Classroom. Lindner, 85(4) 36-47. (see Distance Education, World Wide Web)
Trends in Michigan Farmers' Information-Seeking Behaviors and Perspectives on the Delivery of Information. Suvedi, 83(3) 33-50. (see Agricultural Research Projects)
Use of Electronic Transmission by Agricultural Communications News Units. Fritz, 77(1) 1-8. (see Agricultural Communications, Technology)
Using Advanced Instructional Technology to Enhance Pesticide Applicator Training Programs. Weaver, 75(1) 16-23. (see Technology)
Using the Internet to Conduct College Credit Courses Developed From Extension Materials. Nehiley, 82(3) 37-45. (see Distance Education, World Wide Web, Writing)
Video Teleconference Evaluation at Land-Grant Universities. Dodrill, 79(3) 28-39. (see Videoconferencing)
Visual Special Effects in Instructional Video Programs and Their Impact on Adult Learning: A Review of the Literature. Greer, 78(3) 39-47. (see Audiences, Learning, Communication Research, Videotape Recordings)
What Are Agriculture Industry Professionals Trying to Tell Us? Implications for University-Level Agricultural Communications Curricula. Doerfert, 90(3) 17-32. (see Agricultural Communications)

TECHNOLOGY

Assessing Interactive Videodisc in Extension. Rockwell, 74(1) 34-42.
Assessment of Program Delivery to Small Farmers: Fax Information Center System at Satellite Locations. Richardson, 82(1) 21-30. (see Assessment, Extension Agents/Extension Services)
Blogging Agricultural News: A New Technology to Distribute News Real-Time. Fannin, 89(2) 51-57. (see Mass Media, World Wide Web)
Bridging the Gap with High-Tech: Are We Ready? Hutchcroft, 74(1) 43-49.
Change and the Agricultural Communicator: Electronic Dissemination of Extension Information. Beck, 78(1) 1-10. (see Agricultural Communications)
Changing Horses: Shifting Agricultural Experiment Station Publications from Paper to Electronic Format. Rhodenbaugh, 87(1) 7-26. (see Publications)
Communications Challenges in a Smaller World. Richardson, 74(2) 14-20. (see Agricultural Communications)
Decision Data Service: A New Resource for Communications Planning. Snowdon, 75(1) 1-7. (see Communications Planning)
Examining New Directions in Media and Channel Selection in the Adoption Process. Jefferson, 76(2) 59-71.
Five Myths About eXtension. Meisenbach, 91(1&2) 11-13. (see Extension Agents/Extension Services, World WIde Web)
Gauging Distance Education Students' Comfort Level With Technology and Perception of Self-Assessment and Technology Training Initiatives. Irani, 86(2) 45-55. (see Distance Education)
Invisible Divide: Farm Workers and Telephone Accessibility. Grieshop, 87(1) 27-38. (see Communications Research)
Is It the Sweet Siren of Technology or Just an Ill Wind? King, 75(1) 49-55. (see Bias)
Overview of Electronic Publishing and Extensible Markup Language (XML). Kane, 82(2) 7-19. (see Computers, World Wide Web)
Podcasting Agriculture News: Producing Portable Audio News for Farmers and Ranchers. Fannin, 90(2) 9-16. (see World Wide Web)
RadioSource.NET: Case-study of a Collaborative Land-Grant Internet Audio Project Sohar, 86(1) 9-27. (see Radio, World Wide Web)
Syndicating Agriculture News With RSS. Fannin, 89(3) 7-11. (see News Releases, World Wide Web)
Usage and Impact of the Internet for Appalachian Chambers of Commerce. Lindner, 83(1) 42-52. (see World Wide Web)
Use of Electronic Transmission by Agricultural Communications News Units. Fritz, 77(1) 1-8. (see Agricultural Communications, Teaching/Educational Methods)
Using Advanced Instructional Technology to Enhance Pesticide Applicator Training Programs. Weaver, 75(1) 16-23. (see Teaching/Educational Methods)
Video Ventures in Multimedia: The Making of an Accountability Database. Dodrill, 80(1) 21-28.

TELEVISION

Adapting Prior Television Production Experience for Distance Education Instructional Design. Telg, 79 (4) 1-16. (see Distance Education)
Communications Methods Used by Agricultural Extension Agents. Bouare, 74(1) 1-7. (see Agricultural Communications, Newspapers, Writing)
Determining a Standard for Number of Viewers of Educational Programs Delivered Through Government Access Cable TV. Smith, M., 74(2) 25-32. (see Cable Television)
Effectiveness of Delivering Leader Training Lessons Via Satellite. Mesecher, 79(1) 26-33. (see Teaching/Educational Methods)
From Budgets to Video News Releases: Television News Components In Agricultural Communications Programs at Land-Grant Universities. Booth, 76(2) 9-18. (see Agricultural Communications, News Releases)
Glitz, Glamour, and the Farm: Portrayal of Agriculture as the Simple Life. Ruth, 89(4) 21-37. (see Communication Research, Focus Groups/Forums)
How Effective Are Video Teleconferences? Patterson, 76(2) 72-74. (see Communication Research, Videoconferencing)
Measuring the Impact on Farmers of Agricultural Radio and Television Programs in Southwest Nigeria. Yahaya, 86(3) 24-36. (see Agricultural Research Projects, Communication Research, Radio)
Print and Television News Components of Agricultural Communications Programs at Land-Grant Universities. Telg, 77(1) 9-14. (see Agricultural Communications, Magazines, Writing)
Science-Based TV Spots: Educating the Public About Forestry. Hino, 80 (1) 5-20.
Use of Agricultural Video News Releases by Television News Outlets. Telg, 76(2) 79-86. (see News Releases)

THIRD WORLD

Communicator Roles in Third World Development. Agunga, 77(1) 26-39. (see Agricultural Communications)
Educational Methods Used and Subject Matter Areas Delivered by Extension Agents in South Karnataka, India. Radhakrishna, 76(1) 12-18. (see Extension Agents/Extension Services, Teaching/Educational Methods, Communication Research)
Sustainability of Scientific Journals in the Developing World With Special Reference to Bangladesh. Ahmed, H., 83(4) 23-42. (see Agricultural Communications)

USABILITY

Effective First Impressions Online: A Case Study of Working With Industry Professionals to Analyze Web Site Usability. Rhoades, 91(1&2) 51-63. (see Usability)

VIDEOCONFERENCING

How Effective Are Video Teleconferences? Patterson, 76(2) 72-74. (see Communication Research, Television)
Personnel Interviewing Via Videoconferencing. Bower, 78(2) 24-33. (see Employment)
Video Teleconference Evaluation at Land-Grant Universities. Dodrill, 79(3) 28-39. (see Communication Research)

VIDEOTAPE RECORDINGS

Lessons Learned in Distributing Videotapes in Demand. Brooks, 75(1) 31-33.
Visual Special Effects in Instructional Video Programs and Their Impact on Adult Learning: A Review of the Literature. Greer, 78(3) 39-47. (see Audiences, Learning, Communication Research, Teaching/Educational Methods)

WATER QUALITY

Community Leaders' Views on Water Quality BMPs in Kansas. Hill, 90(1) 33-54. (see Environment, Focus Groups/Forums)
Computer Applications in Extension Water Quality Programs. Makuch, 76(1) 24-30.
Evaluation of the Use of Water Quality Videotapes by County Extension Offices in Iowa. Gamon, 78(2) 13- 23. (see Extension Agents/Extension Services, Communication Research)
Information Transfer Materials for Interested Publics: A Survey of Water Resources Research Institutes. Houtman, 75(2) 10-14. (see Communication Research)
Useful Water Quality Information Sources: The Farmers' Point of View. Bruening, 76(2) 43-49. (see Agriculture/Producers)

WORK ENVIRONMENT

Creative Work Environment: Manager and Employee Perceptions of Factors that Influence Creativity Within Land-Grant Communication Units. Whaley, 78(3) 1-15. (see Administrators, Agricultural Communications)
Influences on Professional Behavior of Agricultural Communications Staff. Diel, 79(2) 25-34. (see Agricultural Communications)

WORLD WIDE WEB (WWW)

Accountability, Information and Communications Systems (AICS): Washington State's Approach to Accountability Reporting. Duncan, 85(2) 7-20. (see Accountability)
Agricultural Blogosphere (The): A Snapshot of New Agricultural Communicators Online. Rhoades, 91(3-4) 37-55. (see Communication Research, Mass Media)
Assessing Internet Use in Florida Newsrooms. Rhoades, 89(2) 37-49. (see Assessment, Mass Media)
Basic Primer on Copyrights on the World Wide Web. Loundy, 80(4) 1-14.
Blogging Agricultural News: A New Technology to Distribute News Real-Time. Fannin, 89(2) 51-57. (see Mass Media, Technology)
Case Study of Online Learners Participating in the Oregon State University Extension Service Master Gardener Training Program, A Rost, 86(2) 7-16. (see Distance Education, Extension Agents/Extension Services)
Communication on the World Wide Web: Designing an Effective Homepage. Kelleher, 81(2) 29-42.
Creating an Innovative Web-Backbone Participatory Radio-Based Agricultural Communication System: The Russian Rural Information Network. Perov, 86(4) 31-37. (see International Communication, Radio)
Disaster Communication on the Internet: An Examination of 12 Disaster Relief Web Sites. Paul, 85(1) 43-61. (see Risk/Crisis Communication)
Effective First Impressions Online: A Case Study of Working With Industry Professionals to Analyze Web Site Usability. Rhoades, 91(1&2) 51-63. (see Usability)
Evaluation of the Relevance of a Web-based "Ask an Expert" Feature: StratSoy and Soy and Human Health Queries. Wool, 84(1) 7-22.
Fill 'er Up: Automating Hometown News Releases. Phillips, 82(2) 21-26. (see News Releases)
Five Myths About eXtension. Meisenbach, 91(1&2) 11-13. (see Extension Agents/Extension Services, Technology)
Interpersonal Communication Strengthens Web-Based Instruction. Donaldson, 83(3) 22-32. (see Communication Research)
Is Print Dead? Characterizing the Influence of Print and Online Audiences From a Readership Survey. Herring, 91(3-4) 23-35. (see Magazines, Readership)
Overview of Electronic Publishing and Extensible Markup Language (XML). Kane, 82(2) 7-19.
Podcasting Agriculture News: Producing Portable Audio News for Farmers and Ranchers. Fannin, 90(2) 9-16. (see Technology)
Prior Experience, Perceived Usefulness and the Web: Factors Influencing Agricultural Audiences' Adoption of Internet Communication Tools. Irani, 84(2) 49-63. (see Communication Research)
RadioSource.NET: Case-study of a Collaborative Land-Grant Internet Audio Project Sohar, 86(1) 9-27. (see Radio, Technology)
Rose By Any Other Name Might Be More Noticed: Attracting Journalists' Attention in the Digital Age, A. Day, 87(2) 7-13. (see Journalism, Media Relations)
Student Perceptions of WebCT in a Web-Supported Instructional Environment: Distance Education Technologies for the Classroom. Lindner, 85(4) 36-47. (see Distance Education, Teaching/Educational Methods)
Syndicating Agriculture News With RSS. Fannin, 89(3) 7-11. (see News Releases, Technology)
Usage and Impact of the Internet for Appalachian Chambers of Commerce. Lindner, 83(1) 42-52. (see Technology)
Using Feedback Panels to Analyze a Web Site's Target Audiences. Melgares, 89(4) 9-20. (see Focus Groups/Forums)
Using the Internet to Conduct College Credit Courses Developed From Extension Materials. Nehiley, 82(3) 37-45. (see Distance Education, Teaching/Educational Methods, Writing)
Web Site Media Relations: A New Direction for Agricultural Public Relations Professionals. Ruth, 89(1) 9-23. (see Media Relations)
'Who's Out There?' - Strengthening Internet Communication for Agriculture Through Consideration of Audience Dimensions and User Needs. Emery, 83(1) 27-41. (see Agricultural Communication)

WRITING

Affective Problems in Writing. Nehiley, 76(2) 19-24.
Agent Satisfaction with Extension Publications: An Exploratory Study. Scherer, 74(2) 37-43. (see Publications)
Communications Methods Used by Agricultural Extension Agents. Bouare, 74(1) 1-7. (see Agricultural Communications, Newspapers, Television)
Examination of On-The-Job Writing of Recent College of Agricultural Sciences Graduates. Scanlon, 77(2) 1-11. (see Teaching/Educational Methods)
How Do Agricultural Journalists Write: Social and Cognitive Behaviors of a Specialized Writing Process. Elefson, 76(1) 31-39. (see Journalism)
Making of 'Pulp Feathers', The. Meyer, 86(3) 37-40. (see ACE)
Print and Television News Components of Agricultural Communications Programs at Land-Grant Universities. Telg, 77(1) 9-14. (see Agricultural Communications, Magazines, Television)
Print News Components in Agricultural Communications Programs at Land-Grant Universities. Smith, E., 78(2) 32-47. (see Agricultural Communications, Magazines)
Publish, Don't Perish: Experienced Authors Share Ideas. Patterson, 74(2) 21-24. (see Communication Research)
Survey on Use of Quotes by Agricultural Communicators. Rost, 77(2) 12-17. (see Agricultural Communications)
Using the Internet to Conduct College Credit Courses Developed From Extension Materials. Nehiley, 82(3) 37-45. (see Distance Education, Teaching/Educational Methods, World Wide Web)
Writing and the Productive Agricultural Scientist. Donnellan, 74(1) 26-33.

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